Thursday, May 22, 2025
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    IPS Harmeet Singh, DGP, Assam

    IPS Harmeet Singh Appointed New DGP of Assam

    IAS Anupama Singh, Joint Secretary, Health Dept, Bihar

    Bihar Govt Transfers Twelve IAS & Six IPS Officers; IAS Anupama Singh Made Joint Secretary, Health Dept

    Home Ministry launches e-zero FIRs for cybercrimes over Rs 10 lakh via the National Cyber Crime Reporting portal or 1930, enabling quicker reporting and fund recovery by the I4C.

    Home Ministry Starts E-Zero FIRs from Anywhere for Cybercrimes Above Rs 10 Lakh

    Delhi Adds Rs 30,000 State Subsidy for Rooftop Solar Panels, Targets 2.3 Lakh Homes

    Delhi Adds Rs 30,000 State Subsidy for Rooftop Solar Panels, Targets 2.3 Lakh Homes

    Mizoram achieves 100% literacy, becoming India's first fully literate state under the ULLAS - Nav Bharat Saaksharta Karyakram, a model for national education.

    Mizoram Becomes India’s First 100% Literate State

    IAS Sonika Singh, Mela Officer, Haridwar Kumbh Mela 2027

    IAS Sonika Singh Appointed as the First Woman Mela Officer to Lead Haridwar Kumbh Mela 2027

    Kolkata to get 15 new e-vehicle charging stations from KMC, supporting cars, bikes, and autos with fast charging in an hour. Locations include Esplanade, Gariahat, and more.

    KMC to Set Up 15 E-Charging Stations Across the City

    IAS Dr. Vikrant Pandey, Secretary to Gujarat CM

    Gujarat Govt Appoints IAS Dr. Vikrant Pandey as Secretary to CM

    Dhami Launches Portals, Announces Urban Plans Amid Infrastructure Gaps in Uttarakhand

    CM Dhami Launches Portals, Announces Urban Plans Amid Infrastructure Gaps in Uttarakhand

  • Healthcare
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    • Appointments
    • HealthTech
    • Interviews
    • News
    Tata Elxsi Collaborates with ECOSEP to Develop AI Tools for Sports Medicine

    Tata Elxsi Collaborates with ECOSEP to Develop AI Tools for Sports Medicine

    Delhi CM launches MedLEaPR, a new digital platform for medico-legal documentation across the city's healthcare institutions.

    Delhi Launches Digital Platform ‘MedLEaPR’ to Streamline Medico-Legal Reporting

    Delhi Government Begins Mobile Registration Campaign for Ayushman Vaya Vandana Yojana

    Delhi Govt Begins Mobile Registration Campaign for Ayushman Vaya Vandana Yojana

    Delhi Govt to Roll Out Unified Health Management Information System to Monitor Real-Time Hospital Data

    Delhi Govt to Roll Out Unified Health Management Information System to Monitor Real-Time Hospital Data

    Delhi government launches Ayushman Vay Vandana scheme, offering Rs 10 lakh health insurance for residents aged 70+, combining central Ayushman Bharat with state benefits. Free tests and personalized health cards included. Details on integration and hospital access awaited.

    Delhi Launches Rs 10 Lakh Health Cover for Senior Citizens

    IIT Guwahati and AIIMS Guwahati launch a 4-year BS in Biomedical Science and Engineering, integrating engineering, medicine, and pharmacology. Applications open April 25th.

    IIT Guwahati, AIIMS Guwahati to Collaborate on Interdisciplinary Course on Biomedical Engineering

    Discover the innovative 'snowflake model' proposed by AIIMS doctors to enhance cancer treatment in smaller cities. This strategy focuses on infrastructure upgrades, digital integration, and a tiered care system.

    AIIMS Bhopal, Jodhpur to Collaborate on Cancer Care in Tier Two-Three Cities

    Assam gets Northeast's first onco-robotic surgery at Guwahati Cancer Institute, offering minimally invasive cancer procedures with enhanced precision, faster recovery and improved outcomes. Similar facilities to open in Dibrugarh & Silchar.

    Guwahati State Cancer Institute Launches Northeast’s First Onco-Robotic Surgery Facility

    Union Health Minister JP Nadda launches Ayushman Bharat, Vayo-Vandana & GJAY in Odisha. Aimed to cover 1.03 crore families with free health insurance.

    Nadda to Launch Expanded Ayushman Bharat Scheme in Odisha Amid Statewide Health Push

  • Education
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    • Edtech
    • Higher Education
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    • School (K12 Education)
    IIT Kharagpur's Mechanical Engineering Department has developed a patented semi-automatic agricultural robot that detects plant diseases via camera-based image analysis and precisely sprays pesticides, enhancing farming efficiency.

    IIT Kharagpur Develops Smart Farming Robot to Self-Detect Crop Diseases

    Mizoram achieves 100% literacy, becoming India's first fully literate state under the ULLAS - Nav Bharat Saaksharta Karyakram, a model for national education.

    Mizoram Becomes India’s First 100% Literate State

    Nagaland University has innovated a nature-inspired technology for wastewater treatment, transforming it into clean water, biofuels, and nutrients. This cost-effective, modular, and scalable solution uses plants, algae, and microbes, aligning with India's sustainable water management and circular economy goals, with pilot projects planned

    Nagaland University Develops Eco-Friendly Technology for Efficient Wastewater Treatment

    Prof Vijay K Agrawal, VC at RKDF University, explains how the university is preparing students for the industry through digital initiatives, industry collaborations and multidisciplinary R&D programs, including AI integration and robust placement support.

    ‘RKDF University is Continuously Making Efforts to Develop Industry-Ready Programs to Bridge the Gap Between Industry and Academic Learning’: Prof Vijay K Agrawal, VC, RKDF University

    IIT Delhi's Manasvi program inspired 100 Delhi-NCR high school girls in STEM through workshops, expert talks (including ISRO's Dr. Ritu Karidhal), and mentorship, aiming to bridge the gender gap in science and technology.

    IIT Delhi Hosts STEM Mentorship Program to Encourage Schoolgirls’ Participation in Science and Technology

    HCLTech-IIT Guwahati tie-up to offer AI, Data Science degree for early-career staff

    HCLTech-IIT Guwahati Tie-Up to Offer AI, Data Science Degree for Early-Career Staff

    IITM Pravartak, the technology innovation hub of IIT Madras, in partnership with Emeritus and IBM, launches an advanced certification program in AI and Machine Learning to bridge the workforce skill gap.

    IITM Pravartak, Emeritus, and IBM Launch AI Certification to Bridge Skill Gap

    NSE, Odisha Govt Partner to Expand Financial Literacy and Skill Youth for BFSI Jobs

    NSE, Odisha Govt Partner to Expand Financial Literacy and Skill Youth for BFSI Jobs

    NBCC MoU Central University, higher education infrastructure, ₹196.98 crore project, hostel construction Haryana, NBCC project management

    NBCC Signs Rs 196.98 Cr MoU with Central University of Haryana for Infrastructure Development

    UP’s New GCC Policy Links Jobs, Skills and Subsidies: Rs 1.8 Lakh per Employee, Support for R&D and Local Hiring

    UP’s New GCC Policy Links Jobs, Skills and Subsidies: Rs 1.8 Lakh per Employee, Support for R&D and Local Hiring

    IIT Madras, Energy Systems Catapult UK Sign MoU to Develop Clean Energy Solutions

    IIT Madras, Energy Systems Catapult UK Sign MoU to Develop Clean Energy Solutions

    IIT Delhi Launches ‘Jigyasa’ to Explain Lab Research to the Public

    IIT Delhi Launches ‘Jigyasa’ to Explain Lab Research to the Public

    CBSE declared the 2025 Class 10 and 12 board exam results on 13 May, showing slight improvements in pass percentages. Over 44 lakh students appeared; results are available on DigiLocker and the CBSE portal.

    CBSE 2025 Results Out: Class 10 Pass Rate at 93.66%, Class 12 at 88.39%

    Gujarat govt launches iFactory Lab at ITI Kubernagar with Kaushalya Skill University to train students in Industry 4.0 tech like IoT, robotics, and automation.

    Gujarat Sets Up iFactory Lab to Boost Industry 4.0 Skills Among Youth

    ‘Our Digital Ecosystem is Built on Collaborative Participation of Faculty Members, Students and Administrative Staff’: Dr Manimala Puri, Vice Chancellor, Pimpri Chinchwad University

    ‘Our Digital Ecosystem is Built on Collaborative Participation of Faculty Members, Students and Administrative Staff’: Dr Manimala Puri, Vice Chancellor, Pimpri Chinchwad University

    Lovely Professional University (LPU) and Broadridge India partner to launch a faculty development program, aligning academic instruction with industry needs in emerging technologies.

    Broadridge, LPU Begin Faculty-Focused Tech Training Under New Academic Partnership

    Centre Clears Rs 60,000 Cr ITI Upgrade Plan with Industry and State Support

    Centre Clears Rs 60,000 Cr ITI Upgrade Plan with Industry and State Support

    Nagaland University develops advanced, cost-effective aminated graphene material for next-gen supercapacitors with rapid charging and high energy storage, holding an Indian patent.

    Nagaland University Achieves Breakthrough in Next-Gen Energy Storage Devices

    Andhra Pradesh partners with Schneider Electric India Foundation to establish 20 advanced skill training labs in ITIs and polytechnics, focusing on electronics, green energy, and construction.

    Andhra Pradesh, Schneider Electric to Set Up 20 Labs for Industry-Oriented Skill Training

    CBSE Unveils Online AI Capacity Building Programmes for Teachers in Collaboration with Intel

    CBSE Unveils Online AI Capacity Building Programmes for Teachers in Collaboration with Intel

  • BFSI
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    • Appointments
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    TN Govt Inks MoU with Banks to Offer Free Insurance to State Employees

    TN Govt Inks MoU with Banks to Offer Free Insurance to State Employees

    IndusInd Bank Partners with STPI Arm to Offer Financial Support to Startups

    IndusInd Bank Partners with STPI Arm to Offer Financial Support to Startups

    Indian Overseas Bank (IOB) partners with IIBF to train its employees on MSME credit needs, aiming to improve lending practices and support the growth of MSMEs.

    IOB Collaborates with IIBF to Train Staff on MSME Credit Needs

    NSE, Odisha Govt Partner to Expand Financial Literacy and Skill Youth for BFSI Jobs

    NSE, Odisha Govt Partner to Expand Financial Literacy and Skill Youth for BFSI Jobs

    The Centre has approved the appointment of Ratnakar Patnaik and Dinesh Pant as Managing Directors of LIC, effective June 1, 2025, replacing outgoing MDs Jagannath Mukkavilli and Tablesh Pandey.

    LIC Strengthens Leadership with Two New Managing Directors

    PayU Secures Final RBI Nod to Operate as Online Payment Aggregator

    PayU Secures Final RBI Nod to Operate as Online Payment Aggregator

    LIC Launches WhatsApp-Based Premium Payment Facility for Policyholders

    LIC Launches WhatsApp-Based Premium Payment Facility for Policyholders

    RBI Begins Monitoring Digital Lending Apps from May 13; Borrowers to Get Verified App Directory by July

    RBI Begins Monitoring Digital Lending Apps from May 13; Borrowers to Get Verified App Directory by July

    India's FM Nirmala Sitharaman to review cybersecurity of financial infrastructure amid escalating tensions with Pakistan.

    Nirmala Sitharaman Calls High-Level Meeting on Cyber Defence System Amid India-Pakistan Tension

  • Technology
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    UST, T-Works Join Hands to Cut R&D Costs and Speed Up Product Development for Industry 4.0

    UST, T-Works Join Hands to Cut R&D Costs and Speed Up Product Development for Industry 4.0

    Home Ministry launches e-zero FIRs for cybercrimes over Rs 10 lakh via the National Cyber Crime Reporting portal or 1930, enabling quicker reporting and fund recovery by the I4C.

    Home Ministry Starts E-Zero FIRs from Anywhere for Cybercrimes Above Rs 10 Lakh

    Dhami Launches Portals, Announces Urban Plans Amid Infrastructure Gaps in Uttarakhand

    CM Dhami Launches Portals, Announces Urban Plans Amid Infrastructure Gaps in Uttarakhand

    Foxconn, Nvidia Expand AI Partnership to Power Smart Cities, EVs and Factories

    Foxconn, Nvidia Expand AI Partnership to Power Smart Cities, EVs and Factories

    Kolkata's Jagat Mukherjee Park Durga Puja will feature artificial intelligence (AI) as its central theme this year.

    Jagat Mukherjee Park in Kolkata to Feature AI as Durga Puja Theme

    Centre Plans AI Integration in Civil List to Streamline Officer Selection

    Centre Plans AI Integration in Civil List to Streamline Officer Selection

    IndusInd Bank Partners with STPI Arm to Offer Financial Support to Startups

    IndusInd Bank Partners with STPI Arm to Offer Financial Support to Startups

    Foxconn (Hon Hai) invests $1.5 billion in its India operations, furthering its manufacturing shift from China to support Apple's expansion and reduce geopolitical risks. This investment will boost production in southern India.

    Hon Hai Injects $1.5 Billion into India Arm as Apple Steps Up iPhone Production Shift

    Yotta partners with NVIDIA to launch a sovereign AI cloud in India under the IndiaAI Mission, enabling LLM training and digital innovation with DGX Cloud Lepton.

    Yotta’s Shakti Cloud Joins NVIDIA DGX Lepton to Advance India’s AI Goals

  • Startups
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    TN Govt Inks MoU with Banks to Offer Free Insurance to State Employees

    TN Govt Inks MoU with Banks to Offer Free Insurance to State Employees

    Delhi CM Rekha Gupta assures Mohalla Clinic staff of no job cuts amidst healthcare revamp, directly refuting AAP's claims of layoffs.

    No Job Cuts for Delhi Mohalla Clinic Staff in Revamp Plan: CM Rekha Gupta

    India launches Skill India Assistant (SIA), an AI-powered digital skilling tool developed by MSDE and Meta using Llama models. Accessible on WhatsApp, SIA offers skilling courses, training centres, and job opportunities.

    Skill India Partners with Meta to Launch Llama-Powered Skill India Assistant

    The Centre has approved the appointment of Ratnakar Patnaik and Dinesh Pant as Managing Directors of LIC, effective June 1, 2025, replacing outgoing MDs Jagannath Mukkavilli and Tablesh Pandey.

    LIC Strengthens Leadership with Two New Managing Directors

    NSDC International to Train 100,000 Caregivers for Global Healthcare Sector

    NSDC International to Train One Lakh Caregivers for Global Healthcare Sector

    EPFO Introduces Two Major Reforms to Simplify and Speed Up Claim Settlement Process

    EPFO Introduces Two Major Reforms to Simplify and Speed Up Claim Settlement Process

    Raj Kumar Dubey, BPCL's Director (HR), assumes additional charge as Director (Marketing), bringing 35+ years of experience in operations and HR.

    Raj Kumar Dubey Assumes Additional Charge as Director (Marketing) at BPCL

    NSDC International visits Germany to boost global skill partnerships, enhance workforce mobility, and align Indian training with international industry needs.

    NSDC International Forges Cross-Border Skill Partnerships in Germany

    Union Govt Begins Implementation of Unified Pension Scheme for Central Govt. Employees

    Union Govt Begins Implementation of Unified Pension Scheme for Central Govt Employees

  • APAC Exclusive
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APAC Media
  • Home
  • Governance
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    • PSU
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    • water
    IPS Harmeet Singh, DGP, Assam

    IPS Harmeet Singh Appointed New DGP of Assam

    IAS Anupama Singh, Joint Secretary, Health Dept, Bihar

    Bihar Govt Transfers Twelve IAS & Six IPS Officers; IAS Anupama Singh Made Joint Secretary, Health Dept

    Home Ministry launches e-zero FIRs for cybercrimes over Rs 10 lakh via the National Cyber Crime Reporting portal or 1930, enabling quicker reporting and fund recovery by the I4C.

    Home Ministry Starts E-Zero FIRs from Anywhere for Cybercrimes Above Rs 10 Lakh

    Delhi Adds Rs 30,000 State Subsidy for Rooftop Solar Panels, Targets 2.3 Lakh Homes

    Delhi Adds Rs 30,000 State Subsidy for Rooftop Solar Panels, Targets 2.3 Lakh Homes

    Mizoram achieves 100% literacy, becoming India's first fully literate state under the ULLAS - Nav Bharat Saaksharta Karyakram, a model for national education.

    Mizoram Becomes India’s First 100% Literate State

    IAS Sonika Singh, Mela Officer, Haridwar Kumbh Mela 2027

    IAS Sonika Singh Appointed as the First Woman Mela Officer to Lead Haridwar Kumbh Mela 2027

    Kolkata to get 15 new e-vehicle charging stations from KMC, supporting cars, bikes, and autos with fast charging in an hour. Locations include Esplanade, Gariahat, and more.

    KMC to Set Up 15 E-Charging Stations Across the City

    IAS Dr. Vikrant Pandey, Secretary to Gujarat CM

    Gujarat Govt Appoints IAS Dr. Vikrant Pandey as Secretary to CM

    Dhami Launches Portals, Announces Urban Plans Amid Infrastructure Gaps in Uttarakhand

    CM Dhami Launches Portals, Announces Urban Plans Amid Infrastructure Gaps in Uttarakhand

  • Healthcare
    • All
    • Appointments
    • HealthTech
    • Interviews
    • News
    Tata Elxsi Collaborates with ECOSEP to Develop AI Tools for Sports Medicine

    Tata Elxsi Collaborates with ECOSEP to Develop AI Tools for Sports Medicine

    Delhi CM launches MedLEaPR, a new digital platform for medico-legal documentation across the city's healthcare institutions.

    Delhi Launches Digital Platform ‘MedLEaPR’ to Streamline Medico-Legal Reporting

    Delhi Government Begins Mobile Registration Campaign for Ayushman Vaya Vandana Yojana

    Delhi Govt Begins Mobile Registration Campaign for Ayushman Vaya Vandana Yojana

    Delhi Govt to Roll Out Unified Health Management Information System to Monitor Real-Time Hospital Data

    Delhi Govt to Roll Out Unified Health Management Information System to Monitor Real-Time Hospital Data

    Delhi government launches Ayushman Vay Vandana scheme, offering Rs 10 lakh health insurance for residents aged 70+, combining central Ayushman Bharat with state benefits. Free tests and personalized health cards included. Details on integration and hospital access awaited.

    Delhi Launches Rs 10 Lakh Health Cover for Senior Citizens

    IIT Guwahati and AIIMS Guwahati launch a 4-year BS in Biomedical Science and Engineering, integrating engineering, medicine, and pharmacology. Applications open April 25th.

    IIT Guwahati, AIIMS Guwahati to Collaborate on Interdisciplinary Course on Biomedical Engineering

    Discover the innovative 'snowflake model' proposed by AIIMS doctors to enhance cancer treatment in smaller cities. This strategy focuses on infrastructure upgrades, digital integration, and a tiered care system.

    AIIMS Bhopal, Jodhpur to Collaborate on Cancer Care in Tier Two-Three Cities

    Assam gets Northeast's first onco-robotic surgery at Guwahati Cancer Institute, offering minimally invasive cancer procedures with enhanced precision, faster recovery and improved outcomes. Similar facilities to open in Dibrugarh & Silchar.

    Guwahati State Cancer Institute Launches Northeast’s First Onco-Robotic Surgery Facility

    Union Health Minister JP Nadda launches Ayushman Bharat, Vayo-Vandana & GJAY in Odisha. Aimed to cover 1.03 crore families with free health insurance.

    Nadda to Launch Expanded Ayushman Bharat Scheme in Odisha Amid Statewide Health Push

  • Education
    • All
    • Appointments
    • Edtech
    • Higher Education
    • interviews
    • News
    • School (K12 Education)
    IIT Kharagpur's Mechanical Engineering Department has developed a patented semi-automatic agricultural robot that detects plant diseases via camera-based image analysis and precisely sprays pesticides, enhancing farming efficiency.

    IIT Kharagpur Develops Smart Farming Robot to Self-Detect Crop Diseases

    Mizoram achieves 100% literacy, becoming India's first fully literate state under the ULLAS - Nav Bharat Saaksharta Karyakram, a model for national education.

    Mizoram Becomes India’s First 100% Literate State

    Nagaland University has innovated a nature-inspired technology for wastewater treatment, transforming it into clean water, biofuels, and nutrients. This cost-effective, modular, and scalable solution uses plants, algae, and microbes, aligning with India's sustainable water management and circular economy goals, with pilot projects planned

    Nagaland University Develops Eco-Friendly Technology for Efficient Wastewater Treatment

    Prof Vijay K Agrawal, VC at RKDF University, explains how the university is preparing students for the industry through digital initiatives, industry collaborations and multidisciplinary R&D programs, including AI integration and robust placement support.

    ‘RKDF University is Continuously Making Efforts to Develop Industry-Ready Programs to Bridge the Gap Between Industry and Academic Learning’: Prof Vijay K Agrawal, VC, RKDF University

    IIT Delhi's Manasvi program inspired 100 Delhi-NCR high school girls in STEM through workshops, expert talks (including ISRO's Dr. Ritu Karidhal), and mentorship, aiming to bridge the gender gap in science and technology.

    IIT Delhi Hosts STEM Mentorship Program to Encourage Schoolgirls’ Participation in Science and Technology

    HCLTech-IIT Guwahati tie-up to offer AI, Data Science degree for early-career staff

    HCLTech-IIT Guwahati Tie-Up to Offer AI, Data Science Degree for Early-Career Staff

    IITM Pravartak, the technology innovation hub of IIT Madras, in partnership with Emeritus and IBM, launches an advanced certification program in AI and Machine Learning to bridge the workforce skill gap.

    IITM Pravartak, Emeritus, and IBM Launch AI Certification to Bridge Skill Gap

    NSE, Odisha Govt Partner to Expand Financial Literacy and Skill Youth for BFSI Jobs

    NSE, Odisha Govt Partner to Expand Financial Literacy and Skill Youth for BFSI Jobs

    NBCC MoU Central University, higher education infrastructure, ₹196.98 crore project, hostel construction Haryana, NBCC project management

    NBCC Signs Rs 196.98 Cr MoU with Central University of Haryana for Infrastructure Development

    UP’s New GCC Policy Links Jobs, Skills and Subsidies: Rs 1.8 Lakh per Employee, Support for R&D and Local Hiring

    UP’s New GCC Policy Links Jobs, Skills and Subsidies: Rs 1.8 Lakh per Employee, Support for R&D and Local Hiring

    IIT Madras, Energy Systems Catapult UK Sign MoU to Develop Clean Energy Solutions

    IIT Madras, Energy Systems Catapult UK Sign MoU to Develop Clean Energy Solutions

    IIT Delhi Launches ‘Jigyasa’ to Explain Lab Research to the Public

    IIT Delhi Launches ‘Jigyasa’ to Explain Lab Research to the Public

    CBSE declared the 2025 Class 10 and 12 board exam results on 13 May, showing slight improvements in pass percentages. Over 44 lakh students appeared; results are available on DigiLocker and the CBSE portal.

    CBSE 2025 Results Out: Class 10 Pass Rate at 93.66%, Class 12 at 88.39%

    Gujarat govt launches iFactory Lab at ITI Kubernagar with Kaushalya Skill University to train students in Industry 4.0 tech like IoT, robotics, and automation.

    Gujarat Sets Up iFactory Lab to Boost Industry 4.0 Skills Among Youth

    ‘Our Digital Ecosystem is Built on Collaborative Participation of Faculty Members, Students and Administrative Staff’: Dr Manimala Puri, Vice Chancellor, Pimpri Chinchwad University

    ‘Our Digital Ecosystem is Built on Collaborative Participation of Faculty Members, Students and Administrative Staff’: Dr Manimala Puri, Vice Chancellor, Pimpri Chinchwad University

    Lovely Professional University (LPU) and Broadridge India partner to launch a faculty development program, aligning academic instruction with industry needs in emerging technologies.

    Broadridge, LPU Begin Faculty-Focused Tech Training Under New Academic Partnership

    Centre Clears Rs 60,000 Cr ITI Upgrade Plan with Industry and State Support

    Centre Clears Rs 60,000 Cr ITI Upgrade Plan with Industry and State Support

    Nagaland University develops advanced, cost-effective aminated graphene material for next-gen supercapacitors with rapid charging and high energy storage, holding an Indian patent.

    Nagaland University Achieves Breakthrough in Next-Gen Energy Storage Devices

    Andhra Pradesh partners with Schneider Electric India Foundation to establish 20 advanced skill training labs in ITIs and polytechnics, focusing on electronics, green energy, and construction.

    Andhra Pradesh, Schneider Electric to Set Up 20 Labs for Industry-Oriented Skill Training

    CBSE Unveils Online AI Capacity Building Programmes for Teachers in Collaboration with Intel

    CBSE Unveils Online AI Capacity Building Programmes for Teachers in Collaboration with Intel

  • BFSI
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    TN Govt Inks MoU with Banks to Offer Free Insurance to State Employees

    TN Govt Inks MoU with Banks to Offer Free Insurance to State Employees

    IndusInd Bank Partners with STPI Arm to Offer Financial Support to Startups

    IndusInd Bank Partners with STPI Arm to Offer Financial Support to Startups

    Indian Overseas Bank (IOB) partners with IIBF to train its employees on MSME credit needs, aiming to improve lending practices and support the growth of MSMEs.

    IOB Collaborates with IIBF to Train Staff on MSME Credit Needs

    NSE, Odisha Govt Partner to Expand Financial Literacy and Skill Youth for BFSI Jobs

    NSE, Odisha Govt Partner to Expand Financial Literacy and Skill Youth for BFSI Jobs

    The Centre has approved the appointment of Ratnakar Patnaik and Dinesh Pant as Managing Directors of LIC, effective June 1, 2025, replacing outgoing MDs Jagannath Mukkavilli and Tablesh Pandey.

    LIC Strengthens Leadership with Two New Managing Directors

    PayU Secures Final RBI Nod to Operate as Online Payment Aggregator

    PayU Secures Final RBI Nod to Operate as Online Payment Aggregator

    LIC Launches WhatsApp-Based Premium Payment Facility for Policyholders

    LIC Launches WhatsApp-Based Premium Payment Facility for Policyholders

    RBI Begins Monitoring Digital Lending Apps from May 13; Borrowers to Get Verified App Directory by July

    RBI Begins Monitoring Digital Lending Apps from May 13; Borrowers to Get Verified App Directory by July

    India's FM Nirmala Sitharaman to review cybersecurity of financial infrastructure amid escalating tensions with Pakistan.

    Nirmala Sitharaman Calls High-Level Meeting on Cyber Defence System Amid India-Pakistan Tension

  • Technology
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    UST, T-Works Join Hands to Cut R&D Costs and Speed Up Product Development for Industry 4.0

    UST, T-Works Join Hands to Cut R&D Costs and Speed Up Product Development for Industry 4.0

    Home Ministry launches e-zero FIRs for cybercrimes over Rs 10 lakh via the National Cyber Crime Reporting portal or 1930, enabling quicker reporting and fund recovery by the I4C.

    Home Ministry Starts E-Zero FIRs from Anywhere for Cybercrimes Above Rs 10 Lakh

    Dhami Launches Portals, Announces Urban Plans Amid Infrastructure Gaps in Uttarakhand

    CM Dhami Launches Portals, Announces Urban Plans Amid Infrastructure Gaps in Uttarakhand

    Foxconn, Nvidia Expand AI Partnership to Power Smart Cities, EVs and Factories

    Foxconn, Nvidia Expand AI Partnership to Power Smart Cities, EVs and Factories

    Kolkata's Jagat Mukherjee Park Durga Puja will feature artificial intelligence (AI) as its central theme this year.

    Jagat Mukherjee Park in Kolkata to Feature AI as Durga Puja Theme

    Centre Plans AI Integration in Civil List to Streamline Officer Selection

    Centre Plans AI Integration in Civil List to Streamline Officer Selection

    IndusInd Bank Partners with STPI Arm to Offer Financial Support to Startups

    IndusInd Bank Partners with STPI Arm to Offer Financial Support to Startups

    Foxconn (Hon Hai) invests $1.5 billion in its India operations, furthering its manufacturing shift from China to support Apple's expansion and reduce geopolitical risks. This investment will boost production in southern India.

    Hon Hai Injects $1.5 Billion into India Arm as Apple Steps Up iPhone Production Shift

    Yotta partners with NVIDIA to launch a sovereign AI cloud in India under the IndiaAI Mission, enabling LLM training and digital innovation with DGX Cloud Lepton.

    Yotta’s Shakti Cloud Joins NVIDIA DGX Lepton to Advance India’s AI Goals

  • Startups
  • States / UT
    • Maharashtra
  • Events
    • Upcoming Events
    • Past Events
    • Water Series Webinar
  • Special Souviners
  • HR
    • All
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    • Employee Experience & Culture
    • Employees Wellbeing & Safety
    • ESOPS & Benefits
    • Exclusive Authored
    • Hiring / Firing
    • HR Tech
    • HR Trends & Global News
    • Interviews
    • Layoffs
    • Leaderships
    • Learning & Developement
    • Performance Management
    • Rewards & Recoginations
    • Talent Management
    • Work Life Balance
    • Workplace Culture
    TN Govt Inks MoU with Banks to Offer Free Insurance to State Employees

    TN Govt Inks MoU with Banks to Offer Free Insurance to State Employees

    Delhi CM Rekha Gupta assures Mohalla Clinic staff of no job cuts amidst healthcare revamp, directly refuting AAP's claims of layoffs.

    No Job Cuts for Delhi Mohalla Clinic Staff in Revamp Plan: CM Rekha Gupta

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Top 3 Martech Trends to Bring Brands Closer to their Customers

By: APAC News Network

By Rohit Shenoy, Senior Marketing Manager, Clover Infotech

by APAC News Network
February 7, 2023
in Article
Reading Time: 4 mins read
Top 3 Martech Trends to Bring Brands Closer to their Customers

Top 3 Martech Trends to Bring Brands Closer to their Customers

Rohit Shenoy
Senior Marketing Manager, Clover Infotech

Martech Trends has witnessed a massive transformation in recent years, thanks to the advancements in technology. It has also seen a significant rise in adoption owing to increasing demand for a tailor-made customer experience. Customer retention has never been more challenging since customers shift their loyalty to the brands that give them a personalized experience with convenience and comfort as their main priority. Brands and marketers are cognizant of the changing customer landscape and have turned to new-age technologies to help them to win customers.

Gartner states that in 2021, 42 percent of the entire martech stack was utilized on average. While many marketing principles remain the same, the tools and strategies to achieve marketing success have evolved over time. The standard practices in marketing have been replaced with new-age tech-led channels that drive business in direct and indirect ways.

Looking ahead at 2023, the marketing and advertising industry is expected to undergo a tectonic shift with AI and machine learning. Tech-led tools are set to revolutionize the way marketing agencies function, streamlining and automating complex tasks such as content and design creation, understanding customer behaviour in-depth, and predicting campaign outcomes. 2023 will introduce AI-powered platforms that generate original text, design assets, and even video content, allowing marketing leaders to create high-quality assets with minimum time and efforts. These tools are not meant to replace skilled resources, but assist with tasks such as copywriting and design, freeing up time to focus on more productive tasks and strategies.

Let us look at 3 martech trends that will shape how brands interact with their customers and deliver a unified and rich customer experience in 2023:

  1. Cookie-less Experience
    2023 will see marketing leaders implement new tools to drive a first-party data strategy which will completely replace third-party data gathering that exists today. There are technologies that enable marketers to create direct touchpoints with the customer and gather data at source. The touchpoints can be achieved by myriad new and innovative experiences such as AR/VR campaigns, NFT advertising, or creating engagement in the metaverse. This could finally make cookies redundant and align with the current regulations where data privacy has been the number one concern for organizations and their customers.
    It will change the way businesses collect data and what they do with it. Going forward, marketers will design experiences in a way where they only collect data that is valuable for them and leave other personal details untouched. For instance, let’s say an FMCG brand wants to know your eating habits, your preferred cereal, and meal preferences, they will only collect certain information involving keywords such as ‘food’, ‘ate’, ‘their product mention’, etc. from IoT devices such as smartphone apps, smart watches, listening devices, etc. and push marketing campaigns around those keywords to invoke interest or purchase.
  2. Video Content
    Content will reach a new level in 2023. Forget blogs, whitepapers, and stories that go on endlessly, audio-visual content will surpass every other form of content out there. Since the advent of channels such as Instagram stories, TikTok, YouTube, etc. video consumption has grown rapidly in the last two years, and has outpaced written content, and visual graphics such as posters, image ads, etc. by a significant margin. Marketing leaders have already made video streaming as one of their ‘go-to’ channels for brand awareness and engagement. Marketers are increasingly producing bite-sized video content such as Instagram reels to enhance engagement and brand exposure among millennials and Gen Z audience. Live streaming is also gaining popularity amongst brands to deliver moment’s marketing and campaigns based on current affairs and trends.
  3. Conversational Chatbots
    Customers expect brands to converse and interact within them to create an interactive environment which feels less transactional. Current customer engagement feels one-sided wherein the content is pushed, and the data is captured. Customers want to talk to their brands to make them feel more familiar and relate to the product or experience. Chatbots have empowered businesses to interact with their customers, understand their concerns and engage with them in a way that feels more personalized. AI-enabled chatbots help brands to provide a more immersive experience and are set to be a game-changer across industries.
    Conversational marketing is picking pace and will soon be counted as a mainstream marketing activity. It will open gates to channels for conversations such as WhatsApp, Instagram, Messenger, Slack, etc. Recently, an AI-powered chatbot ‘ChatGPT’ has gained a lot of momentum due to its capabilities to answer varied customer questions without any manual intervention from the brand.

Going Forward

According to Gartner, B2B organizations assign approximately one-quarter of their marketing budget to technology. Innovative technologies have proven to solve myriad problems and complexities for marketing leaders. It has introduced new ways in how a brand engages with their customers and delivers unified and personalized experiences across channels. As the world moves towards digital transformation, martech will witness exponential growth and will help brands and customers to come closer to each other more than ever before.

Disclaimer: The views expressed are the author’s own and APAC News Network is not responsible for any of them.

Tags: Clover InfotechMartechMartech TrendsRohit ShenoyTop 3 Martech Trends
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