Mumbai: The Reserve Bank of India (RBI) has initiated the 10th edition of Financial Literacy Week (FLW) 2025, an annual campaign aimed at enhancing financial awareness among citizens.
This year, FLW is being observed from February 24 to 28 under the theme ‘Financial Literacy—Women’s Prosperity.’
Focus on Women’s Financial Empowerment
This year’s campaign focuses on empowering women with financial knowledge to help them make informed decisions and achieve economic independence.
Speaking at the launch event in Arunachal Pradesh, Abhishek Mazumdar, General Manager of RBI’s Regional Office in Itanagar, highlighted the importance of financial literacy in empowering women both economically and socially. He urged banks to actively engage with customers, especially women, to familiarize them with digital banking platforms, government schemes, and essential financial management tools.
Promotion of Digital Banking and Consumer Awareness
Bankers across the country have been directed to promote financial awareness through digital means by displaying RBI-developed posters on their websites, ATMs, mobile banking apps, and display boards at bank branches.
Special attention is being given to educating customers about the risks and necessary precautions when using online banking services.
Nationwide Awareness Campaigns and Outreach
As part of FLW 2025, banks and financial institutions will conduct awareness programs and outreach activities nationwide. These programs will focus on essential financial topics such as:
Risk diversification
Responsible borrowing
Maintaining a good credit score
Household budgeting
The campaign will particularly target homemakers, working women, and women entrepreneurs, ensuring that they are equipped with the necessary tools to manage their finances efficiently.
Ensuring Long-Term Impact
The RBI has emphasized that the financial literacy initiatives launched during this week will continue beyond FLW 2025, ensuring sustained awareness and long-term impact.
Collaborating with banks, financial institutions, and other stakeholders, the RBI aims to create a financially empowered society with a special focus on women’s economic progress.
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