TATA AIG, Equitas Small Finance Bank Partner to Improve Insurance Access

Mumbai: TATA AIG General Insurance Company Ltd has partnered with Equitas Small Finance Bank (SFB) to expand access to general insurance products across India, with a strong focus on semi-urban and rural regions. 

The collaboration will allow Equitas’ customers to purchase TATA AIG’s non-life insurance offerings through the bank’s extensive distribution network.

The tie-up will cover a wide range of insurance solutions, including motor, health, personal accident, travel, and other general insurance products. By leveraging Equitas SFB’s strong retail presence and TATA AIG’s insurance expertise, the partnership aims to improve financial protection for households and small businesses, particularly in underserved markets.

Commenting on the development, Saurabh Maini, Senior Executive Vice-President and Head of Consumer Business at TATA AIG, said the partnership would make affordable insurance solutions available to millions of customers, strengthening security in emerging India. 

Murali Vaidyanathan, Senior President and Country Head of Liabilities, Wealth Management, and Digital Banking at Equitas SFB, highlighted that the collaboration combines the bank’s customer reach with TATA AIG’s robust portfolio to deliver greater value.

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