Srinagar, August 22 (APAC Media): The Jammu and Kashmir Government has appointed IAS Shreya Singhal as Festival Director for the first International Film Festival of Jammu and Kashmir (IFFJK) 2026, scheduled to be held from September 7 to 10, 2026.
Singhal, a 2020-batch AGMUT cadre IAS officer, will oversee the planning, coordination and execution of the four-day international festival.
She is currently serving as Director, Information, Jammu and Kashmir, and will handle the festival responsibility as an additional charge.
The main events will be held at the Sher-i-Kashmir International Convention Centre (SKICC) in Srinagar, with parallel programmes planned in Jammu and Gulmarg.
As Festival Director, Singhal will coordinate with the Divisional Commissioners of Kashmir and Jammu, nodal officers and various government departments involved in organising the festival.
The Jammu and Kashmir Government has directed all concerned departments and administrative agencies to extend full cooperation and take prompt action on matters related to the festival under their respective jurisdictions.
Before her current assignment in Jammu and Kashmir, she served as Sub-Divisional Officer (SDO), Golaghat, Assam, and worked as Additional Director, Directorate of Education, Delhi.
The appointment comes as the Union Territory prepares to host its first international film festival, bringing together activities across Srinagar, Jammu and Gulmarg.
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