New Delhi: Gaurav Banerjee, Sony Pictures Networks India (SPNI)’s Managing Director & Chief Executive Officer, has been appointed as Broadcast Audience Research Council (BARC) India’s new Chairman at its Board Meeting on 1 August.
He takes over from Shashi Sinha, Executive Chairman of IPG Mediabrands India, who served as BARC India’s chairman for over three years.
Banerjee is a distinguished leader with over two decades of experience in the Media and Entertainment industry and also represents the Indian Broadcasting & Digital Foundation (IBDF) as its Vice President. He is a director on the boards of MSM-Worldwide Factual Media Private Limited and Bangla Entertainment Private Limited.
Speaking on being elected as BARC India’s new Chairman, Banerjee, said: “BARC India continues to empower stakeholders across the ecosystem with data driven decision making and it is a privilege to take on the role of Chairman at the world’s largest television audience measurement company. A big thank you to Shashi Sinha for his exceptional leadership and steady guidance over the last three years. As we navigate a rapidly converging media landscape, I look forward to continue strengthening BARC’s position as a trusted and credible currency for TV measurement in India.”
Meanwhile, Sinha, the outgoing Chairman of BARC India, said: “Over the last few years, I have had the opportunity to partner with BARC and the various committees at different levels. I extend my heartfelt gratitude to the entire team at BARC for their unwavering support and collaboration. I would also like to extend a warm welcome to our new Chairman, Gaurav Banerjee. I am confident that with his unique leadership style, BARC will continue to grow and innovate to meet the evolving needs of our industry.”
Nakul Chopra, CEO, BARC India, stated: “We welcome Gaurav Banerjee as our new Chairman. His leadership will be invaluable as BARC continues to evolve and serve the dynamic needs of the broadcast and advertising ecosystem. We would also like to express our deep respect and thanks to Shashi Sinha for his stewardship and commitment to BARC. His tenure has been instrumental in enhancing data granularity while reinforcing BARC’s dedication and commitment to the industry.”
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