New Delhi, May 4, (CXO Media): OpenAI has updated its privacy policy. The company will now share limited user data with third-party marketing partners to promote services like ChatGPT and Codex across external websites. This includes the use of cookies and similar technologies to track user activity and measure ad performance.
ChatGPT Privacy Policy Update
The update clarifies that OpenAI may disclose certain personal data to vendors, service providers, and marketing partners. These partners help with operations such as hosting, analytics, payments, and advertising. Some of them may receive data through cookies to assess how effective marketing campaigns are.
OpenAI stated that this change does not affect user conversations. Chat data remains private and is not shared with advertisers or external partners.
Ad Tracking And Cookies Explained
Cookies are small data files stored on devices that help identify users and track browsing behavior. While commonly used for improving services, they are also widely used in targeted advertising. The policy suggests that OpenAI is expanding its advertising efforts beyond its own platform. Earlier this year, the company began testing ads within ChatGPT for users in the United States.
Who Is Affected
The update currently appears to apply primarily to US users. The move indicates a focus on understanding ad conversions and improving marketing reach, especially among free-tier users.
How To Opt Out Of Tracking
Users can manage or disable cookies through browser settings or privacy controls. OpenAI has also provided options within its platform for users to review data-sharing preferences related to marketing. The change comes as AI companies explore new revenue models, including advertising within generative AI tools.
