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Mumbai: Samsung has inaugurated a Business Experience Studio (BES) in Mumbai to foster digital transformation across sectors through AI-powered solutions.
The BES in Mumbai is an addition to the company’s Executive Briefing Centre (EBC) in Gurugram as a flagship destination for Samsung’s B2B partners. It is conceived as a space for enterprises to explore the full potential of connected and sustainable business solutions in real-world environments, ranging from smart classrooms and paperless banking to intelligent hospitals and automated hotels.
The BES is divided into four interactive zones:
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- Zone 1: Demonstrates smart solutions for education, retail, finance, and healthcare, featuring interactive displays, soft POS systems, air quality monitors, and diagnostic tools.
- Zone 2: Showcases unified AI-powered environments through Samsung SmartThings Pro and The Wall for connected meeting rooms, hotel spaces, and more.
- Zone 3: Highlights Samsung’s products for co-living startups and commercial spaces, including ACs, refrigerators, washing machines, and TVs.
- Zone 4: Focuses on smart home living, with immersive displays of connected kitchens, bedrooms, gaming, and home cinema experiences.
The studio will serve as an innovation hub for Indian enterprises and help them build future businesses.
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