Chandigarh: Pratik Modi has been appointed the dean of the School of Management (SOM) of BML Munjal University (BMU), a Hero Group initiative, according to an official release.
Modi has 17 years of experience in industry, academics, research and consulting. He has served as the dean (faculty) and professor of Marketing at the Institute of Rural Management Anand (IRMA). He will be taking charge from Jaskiran Arora, who has been promoted to the role of dean of education quality at the university.
Modi has taught a variety of courses in management schools in India and Europe. These courses cover a range of topics, such as Marketing Strategy, Services Marketing, Managerial Decision Making, Structural Equation Modelling, Quantitative Research Methods, Marketing Management, Social and Nonprofit Marketing. His main research focuses on strategic orientations and their effects, with additional interests in sustainable consumption, rural-social aspects of marketing, and nonprofit marketing, the release mentioned.
Modi, after his induction said, “SOM presents an environment that prepares students for the future, where collaboration between leaders, entrepreneurs, problem solvers and innovators is crucial. I’m looking forward to working with the dedicated team at BMU to inspire students and help the school and university grow.”
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