New Delhi, June 5(CXO Media): Meta has introduced an AI-powered creator assistant on Facebook to help users analyse performance and improve content strategy.
The tool allows creators to interact with Facebook analytics through a chat-based interface instead of relying on separate dashboards. It provides insights on post performance, audience engagement, and suggested posting times based on individual creator activity and goals.
Meta said the assistant is built using a creator’s own Facebook data, including engagement patterns, comments, and content history. It can also answer follow-up questions, helping creators track audience behaviour and content trends more closely.
Along with analytics, the assistant also works as a content suggestion tool. It can recommend post ideas, highlight trending topics, and suggest popular audio tracks that may help improve reach.
The rollout has started in select markets, including India, the United States, and Canada, with wider availability planned in the coming months.
Meta has also expanded its AI translation feature for Facebook Reels. The update adds support for languages such as Arabic, French, Thai, Vietnamese, and Bahasa Indonesian. The company said translated Reels will retain the creator’s voice style, while an added lip-sync feature aligns speech with video movements for a more natural viewing experience.
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