Mumbai: Tata 1mg, a digital healthcare platform, has revealed an exclusive partnership with Vitonnix UK to introduce a range of Vitamin Sublingual Sprays in India. The collaboration aims to provide a convenient and effective way for individuals to meet their daily vitamin and health supplement needs.
The Vitamin Sublingual Sprays, applied directly under the tongue, ensure rapid absorption through the rich blood supply in the mucosal lining of the mouth. The initial launch includes four products: Vitamin D, Multivitamins, Biotin, and Melatonin. This delivery method offers the following advantages, as stated in the company’s press release:
- Rapid Absorption: The sublingual sprays are absorbed directly into the bloodstream, ensuring quicker absorption compared to traditional oral formulations like capsules, tablets, or syrups.
- Increased Bioavailability: Bypassing the digestive system, sublingual delivery provides higher bioavailability, making more vitamins and supplements available in the bloodstream for the body to utilise effectively.
- Convenience: Designed for ease of use, the sprays are ideal for individuals who struggle with swallowing pills or capsules, catering to those with busy lifestyles.
- Precise Dosage: Each spray delivers a precise dosage of vitamins, ensuring consistency in supplementation.
Tata 1mg also hinted at phase 2 of the launch, promising the introduction of groundbreaking products to further address the evolving health preferences of Indian consumers.
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