Mumbai: Gupshup, a conversational messaging platform used for commerce, marketing and support, has appointed Salim Ali as its Chief Marketing Officer (CMO). At Gupshup, he will be responsible for its global growth and expansion using a wide range of solutions within the Gupshup Conversation Cloud.
Ali was previously the Chief Marketing Officer at WordPress VIP. He has almost 30 years of experience, through which he held senior roles at SAP, Avalara, and Veritas Technologies, and managed global teams across the UK, Europe, North America, Latin America, Middle East-North Africa (MENA), and Asia Pacific-Japan (APJ).
“It’s an exciting phase for us as brands across the globe are investing in direct, contextual, and immediate conversation capabilities to accelerate marketing, sales, and CS imperatives. The 45,000+ brands powered by Gupshup is a sneak peek into how 1:1 conversations at scale are the inevitable future,” Ali said. He has an MBA from the Kellogg School of Management, Northwestern, and an MS in Computer Science from Louisiana State University.
