Major leadership hires for two positions were made by Dentsu India today. It appointed Jose Leon as CEO of its retail media division and Sujata Dwibedy as CEO of Dentsu X. Anita Kotwani, CEO of Media, South Asia, Dentsu, will receive reports from both.
As CEO, Dwibedy will lead Dentsu X, promoting integrated excellence across creative, technological, and media offerings. She will guarantee outstanding client and consumer outcomes while concentrating on forming transformative connections. With years of expertise in results-oriented tactics, she is most qualified to guide Dentsu X toward long-term expansion and improved market dominance.
creativity, and I am really proud to be leading it into a daring new age. Building scalable solutions, creating long-lasting relationships, and developing a culture that enables our people to flourish will be my main priorities.
As the new CEO of a retail media company, Leon will face the challenge of leading a team of retailers with experience in both the buying and selling sides of retail media in order to co-create more revenue. He claims that by increasing retailer margins, retail media, also known as new stream media, is still in a position to revolutionize the industry.
“With AI, we deliver hyper-personalized content by integrating data in near real-time, transforming advertising. This automation and personalization drive better media efficiency, helping advertisers optimize their spend. As New Stream Media grows rapidly, dentsu has built strong capabilities to run tech-driven campaigns and scale partnerships. I’m excited to build on this momentum and expand these efforts in India”, Leon commented.
According to South Asia CEO dentsu, Harsha Razdan, “Sujata and Jose’s appointments reflect our relentless pursuit of excellence and commitment to staying ahead of the curve. Sujata’s expertise in strategic growth, operational efficiency, and team building is highly aligned with our ambitions. Adding to that Jose’s deep understanding of data, omnichannel campaign execution, and retail, this leadership duo will propel dentsu to new heights and deliver unparalleled value and innovation to our clients”.
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