New Delhi: Birla Tyre has announced a new chapter in its journey with the launch of a refreshed brand identity, featuring a modernised logo and an all-new corporate website.
What does the fresh branding include?
The new brand identity of Birla Tyre includes a custom-designed wordmark symbolising speed and forward motion. It is paired with a tiger mnemonic, named ‘Tyger,’ representing power, agility, and leadership. According to the company, the rebranding reflects not just a change in aesthetics but a renewed sense of purpose. It signals Birla Tyre’s readiness to meet the fast-changing demands of the global and domestic automotive sectors with innovation, confidence, and forward momentum. The new identity is built on three foundational pillars: a rich legacy that encourages boldness, a future-ready product line, and a steadfast dedication to progress. The redesigned logo is intended to encapsulate the company’s evolution while reaffirming its ambitions for sustained growth.
Growth plans ahead
The brand overhaul is part of a larger transformation strategy aimed at repositioning Birla Tyre as a high-performance, future-focused player in the Indian and international markets. Backed by strategic clarity, operational restructuring, and fresh capital infusion, Birla Tyre is actively re-entering key markets, expanding its distribution network, and developing a robust product portfolio aligned with modern mobility trends.
To support the rebranding, the company plans to launch integrated marketing campaigns across digital platforms, television, print, and outdoor media, targeting both legacy and next-generation consumers.
