Mumbai: Bajaj Markets, a digital platform under Bajaj Finserv Direct Ltd., has officially joined the Open Network for Digital Commerce (ONDC) as a buyer app. The move allows Bajaj Markets’ users to purchase electronics and appliances directly through the ONDC Network on its website and app interface.
This development positions Bajaj Markets among the growing list of private platforms integrating with ONDC as the government-backed network continues to expand its footprint in e-commerce. With over 16 million monthly users, Bajaj Markets brings significant consumer traffic to the ONDC Network.
Previously focused on financial products such as loans, insurance, and investments, Bajaj Markets is now expanding its portfolio by enabling access to over 1.5 lakh stock-keeping units (SKUs) of electronics and appliances through the ONDC Network.
The integration supports the network’s broader goal of unbundling digital commerce and decentralising access to goods and services. With this move, ONDC also gains visibility among financial consumers who primarily use Bajaj Markets for comparing and transacting on credit-related services.
Ashish Panchal, MD and CEO of Bajaj Finserv Direct Ltd., stated that the integration aims to connect existing users to ONDC’s broader commerce network, leveraging existing traffic volumes for increased platform utility.
Vibhor Jain, Acting CEO and COO of ONDC, remarked that Bajaj Markets’ entry onto the network demonstrates the evolving interface between fintech and commerce. According to ONDC, enabling access to diverse product categories through partner platforms strengthens the idea of an open, interoperable network.
This collaboration also highlights how ONDC is positioning itself as an infrastructure that connects demand- and supply-side participants across multiple sectors.
The shift reflects a broader trend among fintech platforms that are diversifying their offerings beyond core financial products to include retail commerce. By integrating with ONDC, Bajaj Markets is transitioning from being a purely financial marketplace to a more holistic consumer platform, aligning with policy pushes towards greater platform interoperability under India’s Digital Public Infrastructure framework.
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