Coming from one of India’s largest manufacturing conglomerates TVS Group, Vinod Krishnan, Managing Director & Chief Executive Officer, TVS Next outlines the contours of its AI-digital-platforms approach and how it enhances the smart operations and overall digital transformation of enterprises.
What are the current solutions and services offered by the TVS Next portfolio?
TVS Next offers a powerful portfolio of bespoke digital solutions designed to accelerate enterprise transformation. Our capabilities span Digital Consulting, Digital Engineering, Data & AI, and business outcomes that are custom-tailored to client ambitions.
Our proprietary accelerators—NexOps (Smart Factory operations), NexAssure (AI-driven quality assurance), NexDox (AI-powered document governance), NexAA (people experience copilot), and NexUs (employee engagement and performance)—blend AI and digital platforms to deliver measurable, high-impact results. With over 1000+ product releases and strategic partnerships with Microsoft and Snowflake, we help enterprises drive speed, reliability, and value, tailoring every solution for growth at scale.
How would you explain the dynamics of NexAA in the digital transformation of enterprises?
NexAA is TVS Next’s AI-powered People Experience Copilot that redefines how enterprises engage, develop, and empower their workforce. It integrates seamlessly with HR systems to deliver intelligent insights across onboarding, performance, engagement, and learning.
By using real-time data and advanced AI, NexAA transforms HR into a strategic function, boosting productivity, improving employee satisfaction, and driving alignment with business goals. It was also recognised as a First Mover in AI-led workplace transformation by Microsoft, underscoring its innovation edge. Enterprises gain the ability to personalise employee journeys, identify talent gaps, and foster continuous development. In doing so, NexAA becomes a catalyst for culture, retention, and enterprise-wide transformation.
What are the benefits for enterprises in building hyper-personalised solutions?
Hyper-personalised solutions empower enterprises to deliver experiences that resonate at an individual level, driving deeper engagement, loyalty, and lifetime value. By leveraging AI, real-time analytics, and behavioural insights, businesses can tailor products, services, and interactions to specific customer and employee needs. This precision boosts relevance, reduces churn, and accelerates conversions across digital touchpoints.
At TVS Next, we have seen our clients achieve significant gains in engagement and campaign performance by deploying tailored, hyper-personalised journeys. Internally, platforms like NexAA and NexUs drive alignment across learning, performance, and recognition, fueling morale and productivity. NexDox brings personalisation into document governance with role-based access and dynamic workflows. For us, hyper-personalisation is central to tailoring growth, empowering enterprises to move with speed, precision, and purpose in a rapidly evolving landscape.
How do you measure the business impact of TVS Next’s AI-digital-platforms approach?
At TVS Next, we measure business impact by linking AI and digital platform initiatives directly to client outcomes- across operational efficiency, revenue growth, customer satisfaction, and time-to-market. Our platforms, like NexOps, NexAssure, and NexDox come with built-in analytics to track KPIs such as throughput, automation levels, quality improvements, and engagement metrics in real time.
For example, clients have reported up to 50% reduction in machine downtime, 130% more software releases per year, and 70% faster document workflows, all directly attributable to our AI-platform strategy. Internally, we use these platforms to optimise our delivery operations and employee experience, enabling faster decision-making and measurable productivity gains. Impact isn’t anecdotal- it’s engineered, tracked, and refined continuously
How are enterprises looking at smart operations through TVS Next’s products like NexOps, NexDox, and NexAssure?
Enterprises are embracing smart operations by moving beyond traditional efficiency drivers toward intelligent, AI-enabled ecosystems and TVS Next is at the forefront of this shift.
NexOps empowers manufacturing leaders to build agile, responsive factories with real-time visibility and predictive capabilities. NexDox streamlines document-heavy processes, transforming regulatory compliance, risk management, and operational governance into seamless, automated workflows with precise control and traceability. NexAssure reimagines quality assurance with intelligent test automation, enabling faster innovation cycles and higher software reliability.
Together, these accelerators help enterprises evolve from reactive operations to proactive, insight-led systems—unlocking agility, resilience, and competitive advantage in a fast-changing world
How are your solutions helping enterprise customers enhance their CX?
At TVS Next, customer experience (CX) is engineered as a competitive advantage—blending empathy, intelligence, and innovation to meet the evolving expectations of modern users. Our platforms—like NexAA and NexUs—enable hyper-personalised engagement by adapting to individual needs, behaviours and contexts in real time. NexDox ensures seamless digital interactions with dynamic document flows and intuitive interfaces, while NexAssure enhances digital quality by ensuring reliability and speed in software delivery.
We do not just digitise experiences, we reimagine them through the lens of outcomes. Whether it’s a frictionless onboarding journey, faster issue resolution, or proactive service delivery, our solutions deliver memorable interactions that build trust and loyalty. With AI-driven insights and automation at the core, we help enterprises turn every touchpoint into an opportunity to delight, convert, and retain customers, making CX a true growth driver.
What are the key pillars of your GTM strategy and what key initiatives are part of this strategy?
Our go-to-market strategy is shaped by four core pillars. First, deep customer understanding, we prioritise knowing our clients’ business, industry, and ambitions at a fundamental level. Second, we focus on value engineering because customers aren’t buying code, they’re investing in business outcomes. Third, we obsess over Customer Experience (CX) across the value chain—clients may forget what you delivered, but they never forget how you made them feel during the journey.
The fourth pillar is innovation-led growth, driven through academic and research partnerships that keep us ahead of the curve. At the heart of our approach lies hyper-personalisation, where every engagement is bespoke, tailored for growth, and designed to meet the client’s unique context. When customers see that we truly understand them, it cuts through the clutter, future-proofs their experience, and gives them a sense of control. We don’t believe in one-size-fits-all. We believe in custom solutions that empower our clients to compete, grow, and lead with confidence.
 What are going to be TVS Next’s key focus areas for the next few quarters?
In the coming quarters, our focus will be on enabling enterprises to scale intelligently across their value chain, both in India and globally. We’re doubling down on making these organisations AI-ready, helping them modernise operations, unlock data value, and accelerate digital adoption. A key priority is also supporting global enterprises with a presence in India, helping them optimise for local agility while delivering global consistency. With our AI-led tools and accelerators, and deep domain knowledge, we aim to be the strategic partner driving growth and innovation at scale.
