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‘Shri JJT University is Harnessing Social Media as a Dynamic Powerhouse’: Prof Dr Madhu Gupta, VC, Shri Jagdish Prasad Jhabarmal Tibrewala University

By: Editorial Desk

by Editorial Desk
January 7, 2026
in Education
Reading Time: 5 mins read
Shri JJT University boosts admissions by 25-50% by blending data-driven digital strategies, ERP-led assessments and NEP-aligned curricula, says VC Prof Dr Madhu Gupta.

Shri JJT University boosts admissions by 25-50% by blending data-driven digital strategies, ERP-led assessments and NEP-aligned curricula, says VC Prof Dr Madhu Gupta.

Summarize with:

Admissions have increased at Shri JJT University by 25-50 per cent. In an exclusive interaction, Prof Dr Madhu Gupta, VC, Shri JJT University, informs APAC Media & CXO Media, that by blending data-driven (Google Analytics + platform insights) with authentic analysis, JJTU converts digital buzz into quality admissions and rigorous assessments and positions itself as Rajasthan’s digital education frontrunner.

What are the key digital measures undertaken at Shri Jagdish Prasad Jhabarmal Tibrewala University?

JJTU has implemented a comprehensive Enterprise Resource Planning (ERP) system to streamline academics, assessments, examinations, evaluations, and result declarations, ensuring transparency per NEP 2020. The entire campus operates as fully ICT-enabled with 24×7 Wi-Fi, supporting blended learning via Smart classrooms, multiple e-learning resources and faculty-developed e-content on licensed platforms.

Additional digital tools include the INPODS OBE module for mapping Program Outcomes using Bloom’s Taxonomy, KOHA ILMS   for library access, DELNET, Learning Management Systems (LMS) for virtual labs, and collaborations with e-libraries like the Association of Indian Universities e-Library

What sort of curricular revisions have been undertaken to make the courses more industry-relevant and focus on experiential learning?

JJTU revised curricula to embed industry-oriented subjects, internships, and experiential learning (70-30 per cent) aligning with NEP 2020 using Bloom’s Taxonomy. Industry input shapes programs via the Academic Council/Board of Studies, incorporating Industry specializations, skill development, entrepreneurship, value-added courses, and cross-cutting issues like ethics and environment.

Project-based assessments, workshops, and stakeholder feedback enhance employability. Vision, fostering innovation in professional fields like Pharmacy, B.Tech, MBA, Hotel Management and sports. Prioritise 2025-2026 admissions, expansions, and digital enhancements for accessibility, sustainability, and multidisciplinary leadership.

How are you looking at collaborations with the industry and other academic bodies?

Shri JJT University pursues collaborations with industry and academic bodies through strategic MoUs, joint research, skill training, internships, and placements to align education with NEP 2020 goals and boost rural employability in Rajasthan. These efforts target local Jhunjhunu-Shekhawati sectors like mining, textiles, and manufacturing while expanding to national and international partners.

JJTU has signed MoUs with companies such as Indo Count Industries (2023, for training and skills), Kiran Infra Engineers, Vision Mechatronics, and COSIA for research in solar/wind energy and industry-integrated programs. The Training and Placement Cell facilitates industrial visits, workshops, and “Earn While You Learn” schemes. Plans include 10-15 new MoUs annually via DIC Jhunjhunu and RIICO, with KPIs for placements and joint projects.

Academic Partnerships

 Partnerships include Arni University, Lincoln University College (Malaysia), Janta Multiple Campus (Nepal, 2025), Central University of South Bihar, and Rajyoga Education Foundation for research exchanges, faculty mobility, and joint conferences.

What sort of digital strategies are followed for the admissions and assessment processes?

 Shri JJT University (JJTU) employs digital strategies for admissions via its official website, featuring online registration, fee payments, and merit list releases. The digital verification has been used during counselling. Candidates register online by downloading and submitting forms through the jjtu.ac.in portal, uploading documents (10th-Graduation marksheets, Aadhaar), and paying fees digitally.

Applications support multiple modes: online submission, email (admission@jjtu.ac.in), or post, with confirmation via payment slips.

Assessment Strategies Shri JJT University employs a hybrid merit-entrance-based assessment for admissions, digitised via online portals for efficiency and NEP alignment (CBCS, ABC-ready). The candidates have to proceed to an interview. Post-exam, digital merit lists and multi-round counselling enable online fee payment and seat confirmation, followed by document verification. Exam forms, re-evaluations, and results are managed through dedicated online portals for efficiency.

Shri JJT University (JJTU) has harnessed social media as a dynamic powerhouse, catapulting admissions reach by 25-50 per cent and revolutionising assessment through real-time, tech-savvy engagement, delivering tangible outcomes like surging enrolments, empowered learners, and a vibrant digital ecosystem.

Platforms enable hybrid evaluations prep, peer reviews via WhatsApp groups, and ERP-linked feedback, yielding higher submission rates (60 per cent+), motivated self-assessments, and reduced dropouts per studies on digital tools in higher ed. Students thrive with live doubt-clearing, progress tracking, and merit lists, aligning perfectly with NEP’s outcome-based learning for holistic growth.

By blending data-driven (Google Analytics + platform insights) with authentic analysis, JJTU converts digital buzz into quality admissions and rigorous assessments, outpacing peers, earning stakeholder trust, and positioning itself as Rajasthan’s digital education frontrunner. AI analytics, multilingual content, and ERP-social integration for even bolder leaps!

How are you synchronising your academic curricula with the NEP provisions?

Shri JJT University (JJTU) synchronises its UG /PG Programs, offered through its Institutes, with NEP 2020 via Choice Based Credit System (CBCS), multidisciplinary options, and skill integration.

JJTU’s three-step NEP policy ensures credit transfer, ABC (Academic Bank of Credits) adoption, and interdisciplinary studies, with updated curricula updated from 2022-23 under UGC guidelines. Skill courses, experiential learning, and industry exposure complement arts training, per NEP’s vocational emphasis.

Flexibility: CBCS allows minor/major choices across exit options after 1/2/3/4 years.

ICT/Blended Learning: ERP for assessments, e-resources for arts research/practicals.

Events: National and International conferences to promote innovation

How do you plan to leverage new-gen techniques in the universities over the next few academic years?

Shri JJT University (JJTU) plans to leverage emerging technologies like AI, Data Science, Drone tech, Robotics, Cyber Security, IoT, Blockchain, and Industry 4.0 tools over 2026-2029 through new courses, ERP upgrades, and research labs. This aligns with NEP 2020’s practical focus, ICT-enabled campus, and innovation hubs for rural Rajasthan employability.

Solar-powered smart campus (450KW). Launch AI/Data Science B.Tech/M. Tech add-ons, Robotics, drone labs for agri/mining, cybersecurity certifications via NPTEL/SWAYAM integration. Upgrade ERP for AI-driven assessments/admissions, blended learning, and ABC credits. Seed funding for faculty projects on IoT/blockchain in renewables/healthcare.

Introducing M.Sc. programs in Machine Learning/Quantum Computing, Industry workshops with partners like HCL/Suzlon. Establish an Incubation Centre for startups (drones, AI apps), hackathons like Smart India via Unnat Bharat Abhiyan. Faculty FDPs on emerging tech, MOOCs for students.

Full NEP rollout with multidisciplinary tech-arts hybrids, international MoUs for VR/AR labs. rural extension via NSS/NCC tech training (e.g., soil testing kits).

To create a phased rollout timeline for emerging technologies (e.g., AI, IoT, drones, cyber security) at Shri JJT University from 2026-2030, align with NEP 2020’s full implementation by 2026 (ABC, multidisciplinary UG), mid-term GER/tech scaling (2030), and institutional strategic plans focusing on pilots, scaling, Multidisciplinary hybrids and sustainability.

Also Read –
  • ‘HKRN will Actively Shape Haryana’s Labour Market, Aligning Perfectly with Digital India, Skill India and Social Security Code 2020 Frameworks’: Ambika Patyal, GM – Haryana Kaushal Rozgar Nigam, Haryana Govt
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Tags: Exclusive interviewhigher educationProf Dr Madhu GuptaShri Jagdish Prasad Jhabarmal Tibrewala University
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