New Delhi: The Union Minister of Commerce and Industry, Piyush Goyal, today launched seven additional interventions under the Export Promotion Mission (EPM).
About EPM
The EPM is a flagship scheme of the Department of Commerce that supports MSMEs in reaching global markets. It aims to solve key challenges faced by exporters, promote inclusive export growth, and strengthen India’s position in global trade.
The mission is implemented by the Department of Commerce in coordination with the Ministry of MSME, Ministry of Finance, EXIM Bank, CGTMSE, NCGTC, banks, Indian Missions abroad, export promotion councils, and industry stakeholders.
Financial and Ecosystem Interventions
EPM brings the financial and ecosystem-related initiatives under one roof.
Under the mission, financial enablers come under ‘Niryat Protsahan’ and trade ecosystem support comes under ‘Niryat Disha’.
They are delivered through a unified and digitally monitored framework.
The new interventions under Niryat Ptotsahan include:
Support for Alternative Trade Instruments (Export Factoring) -This initiative promotes export factoring as a low-cost working capital option for MSMEs. Eligible transactions done through RBI or IFSCA-recognised entities will receive a 2.75 per cent interest subsidy on factoring costs. Support is capped at Rs. 50 lakh per MSME each year, and will be processed through a digital system to ensure transparency and timely payment.
Credit Assistance for E-Commerce Exporters- To support exporters using digital channels, structured credit facilities are being introduced with interest subvention and partial credit guarantees. The Direct E-Commerce Credit Facility will provide support up to Rs. 50 lakh with 90% guarantee coverage. The Overseas Inventory Credit Facility will extend support up to Rs. 5 crore with 75% guarantee coverage. Interest subvention of 2.75% will be available, subject to an annual ceiling of ₹15 lakh per applicant.
Support for Emerging Export Opportunities- This intervention enables exporters to access new or high-risk markets through various shared-risk and credit instruments. These structured mechanisms aim to strengthen exporter confidence and liquidity flows.
The following new interventions were launched under Niryat Disha:
Trade Regulations, Accreditation & Compliance Enablement (TRACE)- TRACE supports exporters in meeting international Testing, Inspections, Certifications and other conformity requirements. Partial reimbursement of 60% under the Positive List and 75% under the Priority Positive List will be provided for eligible testing, inspection and certification expenses, subject to an annual ceiling of Rs. 25 lakh per IEC.
Facilitating Logistics, Overseas Warehousing & Fulfilment (FLOW)- FLOW supports exporters in accessing overseas warehousing and fulfilment infrastructure, including e-commerce export hubs integrated with global distribution networks. Assistance of up to 30% of the approved project cost will be provided for a maximum of three years, subject to prescribed ceilings and MSME participation norms.
Logistics Interventions for Freight & Transport (LIFT)- LIFT mitigates geographical disadvantages faced by exporters in low export intensity districts. Partial reimbursement of up to 30% of eligible freight expenditure will be provided, subject to a ceiling of Rs. 20 lakh per IEC per financial year.
Integrated Support for Trade Intelligence & Facilitation (INSIGHT)- INSIGHT strengthens exporter capacity-building, district and cluster-level facilitation under the Districts as Export Hubs initiative, and development of trade intelligence systems. Financial assistance is upto 50% of the project cost, with upto 100% support for proposals from Central and State Government institutions and Indian Missions abroad, subject to notified ceilings.
Through these interventions, the government aims to reduce the cost of capital, diversify trade finance instruments, enhance compliance readiness, address logistics constraints, and strengthen overseas market integration for MSMEs.
