New Delhi, June 18(CXO Media): Amazon is expanding its quick commerce operations in India with plans to launch more than 100 urban fulfilment centres, a move that signals its growing push into the fast-delivery market dominated by players such as Blinkit, Zepto and Instamart.
The new facilities, expected to come up across Bengaluru, Chennai, Delhi NCR, Hyderabad and Mumbai, will support Amazon Now, the company’s quick commerce service. The centres are designed to significantly increase the number of products available for rapid delivery, going beyond groceries and daily essentials.
Amazon said the urban fulfilment centres will offer up to four times more product selection than its current Amazon Now facilities. Customers will be able to order categories including electronics, fashion, furniture, personal care products, pet supplies and baby care items, alongside groceries.
The expansion comes as quick commerce platforms increasingly compete on product variety rather than just delivery speed. According to reports, the new centres will span around 20,000 sq ft and stock substantially more inventory than existing Amazon Now facilities.
The move follows Amazon’s earlier plan to expand Amazon Now to 100 cities through more than 1,000 micro-fulfilment centres. It also comes ahead of the company’s Prime Day sale and amid rising competition from Blinkit, Zepto, Instamart, Flipkart Minutes and BigBasket, all of which have expanded into electronics, beauty and household categories.
Amazon said technology-driven demand forecasting and supply chain optimisation will help improve delivery efficiency. The company is also investing in logistics infrastructure as part of its broader commitment to strengthen operations in India, where it has pledged billions of dollars in long-term investments.
The latest expansion highlights how India’s quick commerce market is shifting from a grocery-focused model to a broader retail ecosystem, with major players racing to offer faster deliveries across a wider range of products.
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