New Delhi, July 23(APAC Media): Barracuda Networks has expanded its global partner program with new tools, training and marketing support aimed at helping managed service providers (MSPs) and channel partners grow their business.
The cybersecurity company has added new features to its Barracuda Partner Success Program as part of its broader channel strategy. The latest update introduces an upgraded partner experience with marketing automation tools that allow partners to run co-branded email, social media and digital campaigns more efficiently. Barracuda also plans to launch a Partner Locator, which will help customers find certified partners and create more sales opportunities.
Barracuda has also expanded its Mastery Program with role-based training, technical labs and new certifications for sales and technical teams. The company has updated its Partner Portal with guided onboarding, automation features and role-based experiences designed to help partners start co-selling faster and reduce the time needed to adopt new tools.
The new partner initiatives are integrated with the company’s BarracudaONE cyber resilience platform, which combines security across email, data, applications, networks and managed XDR. The integration is intended to give partners a more connected experience while managing customer engagement and cybersecurity services.
