New Delhi: HDFC Bank has launched the ‘Anmol Savings Account,’ a salary account tailored for public sector undertaking (PSU) employees. The account integrates cyber fraud protection, a feature increasingly relevant as digital banking grows in India.
Key Features of Anmol Savings Account
Cyber Fraud Protection: Covers up to Rs 25,000 for account holders.
Family Benefits: Allows up to five family members to open zero-balance salary accounts.
Insurance Coverage: Includes a health insurance plan with OPD benefits, accident insurance of Rs 15 lakh, and top-up plans of up to Rs 30 lakh.
Loan Benefits: Offers additional home loans beyond company-set limits for Maharatna PSU employees.
Exclusive Debit Card: Comes with a free Platinum Debit Card, including eight complimentary domestic airport lounge visits per year.
Bank’s Strategy for PSU Segment
HDFC Bank has been expanding its savings account portfolio under the ‘Speciale’ suite, which caters to different customer segments, including senior citizens and women. The bank already offers cyber fraud cover of up to Rs 1.5 lakh for senior citizens and Rs 25,000- Rs 50,000 for professionals. The newly introduced Anmol Savings Account extends similar benefits to PSU employees.
Parag Rao, Country Head – Payments, Liability Products, Consumer Finance & Marketing at HDFC Bank, stated that integrating cyber fraud protection into a salary account aligns with the growing digital banking landscape. He also highlighted that the account provides financial security beyond regular savings accounts by including preferential loan rates, increased salary overdraft limits, and family benefits. With this move, HDFC Bank aims to strengthen its presence in the PSU sector by offering salary accounts with additional perks.
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