Mumbai: PB Healthcare Services Pvt. Ltd. (PB Health), the healthcare venture incubated by PB Fintech, has acquired Mumbai-based digital health platform Fitterfly to expand its preventive care and chronic disease management offerings.
The acquisition will help PB Health integrate Fitterfly’s digital capabilities into its growing physical healthcare network.
Strengthening Digital Health Capabilities
Founded in 2016 by Dr. Arbinder Singal and Shailesh Gupta, Fitterfly offers clinically validated programs focused on diabetes reversal, obesity management, and heart health. The platform combines data-driven nutrition, fitness, and behavioral coaching to help users manage chronic conditions.
With this acquisition, PB Health aims to blend these digital tools with its hospital network to create a connected care experience.
The company is also embedding artificial intelligence into its health information systems to improve efficiency. The AI integration will support features like voice-to-text documentation, smart clinical reports, and AI-assisted doctor tools.
Building an Integrated Healthcare Network
Dr. Singal said that chronic diseases such as diabetes, hypertension, dyslipidemia, and obesity impact nearly 40% of India’s adult population. He noted that Fitterfly’s clinically validated programs will bring strong value to PB Health’s growing healthcare ecosystem.
Founded earlier this year by PB Fintech executives Yashish Dahiya and Alok Bansal, PB Health is building an integrated healthcare network connecting hospitals, doctors, insurers, and patients. The company is developing a 1,200-bed network in Delhi NCR, including a 270-bed hospital in Noida and two facilities in Gurugram.
Focus on Connected, High-Quality Care
PB Health follows a “narrow, integrated network” model, linking selected facilities through a tech-enabled system to improve continuity of care and reduce avoidable hospitalizations. Dahiya said the goal is to create a seamless, high-quality healthcare ecosystem for patients across India.
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