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New Delhi, May 15(CXO Media): Razorpay has elevated Apuarv Sethi to the role of Chief Marketing Officer (CMO). The move comes as the fintech company sharpens its focus on brand positioning and small business growth in India’s competitive digital payments market.
Sethi, who was previously Senior Vice President of Marketing at Razorpay, will now oversee the company’s global brand strategy, integrated marketing efforts, and expansion of its SME-focused business segment. Based in Bengaluru, he steps into the role after holding multiple leadership positions within the company over the years.Before becoming CMO, Sethi led Razorpay’s Brand, PR, and Social Media functions as Vice President of Marketing. His elevation reflects a broader trend among fintech firms, strengthening leadership teams as competition intensifies in digital payments and merchant services.Sethi brings more than two decades of experience across e-commerce, fintech, and digital transformation. Before joining Razorpay, he spent nearly seven years at Flipkart, where he worked on brand marketing, go-to-market strategies, private labels, loyalty platform Flipkart Plus, and fintech-related initiatives. He has also held leadership roles at Mindtree.
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