New Delhi, July 7(APAC Media): Jio Haptik has launched SOLO, an AI-powered platform designed to help India’s solopreneurs and small businesses automate marketing, sales and customer support. The company says it aims to support more than two million entrepreneurs over the next three years as AI adoption grows among small businesses.
The platform targets India’s large base of micro, small and medium enterprises (MSMEs), many of which rely on Instagram and WhatsApp to reach customers. SOLO allows business owners to connect their website, social media page or product images, after which the platform generates marketing content, creates product visuals, responds to customer queries, follows up with leads and assists with sales activities.
Jio Haptik has introduced two AI assistants as part of the platform. Tara handles marketing-related tasks, while Ved focuses on sales and customer support. Unlike conventional AI chatbots that respond only when prompted, the company says the platform is designed to plan and execute business tasks while allowing owners to review and approve actions before they go live.
The company said the platform has been developed using feedback from hundreds of entrepreneurs and insights from Interakt’s customer base of over 100,000 small businesses. According to Jio Haptik, more than 10,000 businesses have already joined the early access programme.
The launch reflects the growing use of artificial intelligence among India’s small businesses as entrepreneurs increasingly look for affordable tools to manage customer engagement, marketing and business operations without expanding their workforce.
