New Delhi: Tata Tele Business Services (TTBS) has won the prestigious ‘Active Customer Engagement’ award as part of CII Customer Obsession Awards 2021, which recognises excellence through technology and innovation.
CII Customer Obsession Award recognizes businesses that demonstrate the highest level of commitment towards their customers by following a ‘customer first’ approach and continuously promote customer-centric culture across their value chain. The winner is selected after comprehensive analysis of the company’s profile, leadership role and strategic focus on customer centricity and the rigorous guidelines set by CII to meet customer satisfaction.
Speaking on the occasion, Vishal Rally, Sr Vice- President, Product and Marketing, Tata Teleservices said, “We are delighted to receive this prestigious award from CII. This award is an affirmation of the “customer centric” culture that we bring across customer life cycle stages. An industry recognition, such as this, motivates us to work harder, encourages us to anticipate customer requirements earlier and deliver superior customer experience. We are committed to bring advance digital solutions that enable our customers to be more productive, become future -ready and help them to ‘Do Big’ in their businesses.”
Confederation of Indian Industry (CII) in 2016, institutionalized ‘CII Award for Customer Obsession’ for promoting a Customer Obsession Culture among Indian Industry. The program also helps organizations to understand various elements that are critical for delivering superior customer experience across the value chain. The award program is based on the requirements of the ‘CII IQ Excellence Framework for Managing Customer Experience’.
TTBS has taken several initiatives in the recent times to empower enterprises with innovative and reliable solutions as they move up the digital transformation curve. The company has strengthened its portfolio of enterprise grade solutions such as Smartflo – an advanced cloud communication suite; SmartOffice® – a one-box start-up kit with voice, data, apps and storage, SD-WAN iFLX – an intelligently flexible solution (built on Fortinet’s platform) for network optimization, EZ Cloud Connect – a dedicated private network gateway to public clouds, Ultra-Lola, Smart Internet leased line with built-in security and manageability , collaboration solutions, IoT solutions, cloud applications, and a comprehensive suite of cyber security solutions across industries. It has also partnered with Zoom Video Communications, Inc. to offer world-class unified communication solutions to enterprises. All these solutions appropriately address the needs arising out of a distributed and remote working environment and enable customers to maintain business continuity in a flexible, scalable, and secure manner.
