HCL Technologies has launched a new product at NAB Las Vegas that will streamline the pre-production, production and post-production processes of content creation and distribution. HCL’s All Access Media Marketplace Platform is being developed in coordination with Microsoft and CoreSite, an American Tower Corporation company (“CoreSite”) to solve the pain points faced by many media creators related to workflow development, applications and vendor discovery.
The platform will enable media creators to build workflows in HCL Workflow Creator (the core application of All Access Media Marketplace), leveraging MovieLabs Visual Language and enabling them to acquire the best vendor quotes. The HCL Workflow Creator will serve as the human-to-machine interface, helping in developing software-defined workflows and providing a secure movement of digital assets from studio/set through telcos and carriers to private data centers, co-location providers, SaaS cloud-based tools and hyperscalers.
Microsoft 365 will streamline communication between content creators and service providers while Azure Cloud and its cybersecurity engineers facilitate All Access’s alignment with MovieLabs 2030 Vision. CoreSite’s interconnection services, including the Any 2 Exchange and Open Cloud Exchange, enable All Access users to rapidly create secure, low latency software-defined networks. CoreSite data centers are major media and entertainment hubs and support a robust ecosystem of content suppliers, studios and cloud providers, which optimizes content production, distribution and the digital supply chain.
In the future, the platform will have an integrated secure e-commerce backend, leveraging HCL’s own suite of digital experience and commerce software products, further simplifying transactions across the media lifecycle. In addition, major studios, independent production companies, ad agencies and corporate video producers will be able to securely leverage the global resources in All Access through HCL’s cybersecurity practice. This functionality will be enabled through HCL’s Zero Trust Security Framework and suggested Common Security Architecture for Production of MovieLabs 2030.
“Our deep M&E industry expertise – combined with our proven track record of developing and transforming digital solutions – uniquely positioned HCL to develop the All Access Media Marketplace,” said Anil Ganjoo, Chief Growth Officer, Americas, TMT and RCPG Industries, HCL Technologies. “We’re happy to embrace the MovieLabs 2030 Vision and believe our expertise in this space will ultimately enhance the overall quality and ease of operations across the content creation lifecycle.”
“The addition of HCL Technologies to our partner ecosystem enhances the services and solutions that we offer the media and entertainment industry,” said Brian Eichman, Vice President Business Development and Solution Architecture at CoreSite. “With content development platforms like All Access, media creators can optimize their digital supply chain, improving performance, enhancing security, and reducing total cost of ownership.”
“The integration of HCL’s All Access Media Marketplace with Microsoft Outlook & Teams is a great way to facilitate B2B communication between Content Originators and Media Services companies for discovery and acquiring quotes. We look forward to enhancing this platform with the scale & applications available on Azure,” said Simon Crownshaw, Worldwide Media and Entertainment Strategy Director at Microsoft Corp.
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