Noida, Apr 17 (APAC Media): Gold purchases usually peak during Akshaya Tritiya as households across India consider the occasion highly auspicious for buying gold, which is believed to bring wealth, stability, and long-term prosperity. Jewellers report that demand typically begins building nearly a week before the festival, with steady footfall and advance bookings leading up to the main day.
On Akshaya Tritiya, buying gold is considered especially sacred, with many families believing that purchases made on this day remain prosperous and continue to benefit generations. This cultural sentiment continues to make the festival one of the most important gold-buying occasions in the country.
Chart: Muhurat & City-Wise Flow (India)
| ⏰ Time | 📍 City |
|---|---|
| 4:00–6:00 AM | Varanasi |
| 5:00–7:00 AM | Delhi |
| 6:00–8:00 AM | Mumbai |
| 7:00–9:00 AM | Jaipur |
| 9:00–12:00 PM | Bengaluru |
| 12:00–2:00 PM | Hyderabad |
| 2:00–4:00 PM | Kolkata |
| 4:00–6:00 PM | Ahmedabad |
| 6:00–8:00 PM | Chennai |
| 8:00–9:00 PM | Pan-India |
Alongside rising demand, awareness around gold purity and hallmarking has also gained attention. Hallmarking refers to the official certification of gold purity by authorized agencies under the Bureau of Indian Standards (BIS). A hallmark ensures that the gold item meets a declared level of purity, such as 22 karat or 18 karat, and provides buyers with assurance regarding authenticity and quality.
Experts say hallmarking has become increasingly important as gold prices remain high and consumers seek transparency in their purchases. Each hallmarked item carries a BIS logo, purity mark, and a unique identification number, allowing traceability and reducing the risk of fraud or under-karat gold being sold as pure.
Gold Market Update Chart: Hallmark, Purity, Verification & Price (India)
| 🧾 Topic | 💡 Meaning |
|---|---|
| Hallmark | BIS mark confirming gold purity |
| Gold Verification | Checks genuine vs fake gold |
| Karat System | Gold purity level system |
| Hallmark Check | HUID-based verification method |
| Why It Matters | Ensures trust and resale value |
| Gold Price Update | Daily changing market rate |
| 🔑 Key Info | 🔍 Check Method | 💰 Price (India) |
|---|---|---|
| BIS approved standard | BIS logo + HUID code | Included in jewellery cost |
| Prevents fake/low purity gold | BIS Care App / invoice | No extra charge |
| 24K pure, 22K jewellery, 18K mix | Stamp on jewellery (24K/22K/18K) | 24K ₹14,600–₹15,200/gram |
| Certification validation system | Enter HUID in BIS app | 22K ₹13,400–₹14,100/gram |
| Protects buyers from fraud | Always check BIS mark | 18K ₹11,000–₹11,600/gram |
| Market rate changes daily | IBJA / jeweller rates | ₹14,600–₹15,200/gram (24K) |
Jewellers across major cities have reported that customers are now more likely to ask for hallmarked jewellery, especially during festive buying periods like Akshaya Tritiya. Retailers say this shift reflects growing financial awareness and stronger consumer protection norms in the bullion market.
Officials note that awareness campaigns by regulatory bodies have helped improve understanding of hallmarking standards, especially in smaller towns and semi-urban areas where traditional buying practices still dominate.
Economists say the festival continues to play an important role in boosting seasonal demand for gold as both cultural traditions and investment motives drive purchases. They also highlight that informed buying through hallmark verification is becoming equally important in maintaining trust in the jewellery sector.
Overall, Akshaya Tritiya remains a unique blend of tradition and modern financial awareness, where faith-based buying meets increasing emphasis on certified purity and consumer protection.
Disclaimer:
Gold prices and rates are for informational purposes only. APAC Media is not liable for any discrepancies or financial decisions made based on this data. Please consult an authorised advisor before making investment choices.
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