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We Keep People Safe and Businesses Running Faster

By: APAC Media

Tracy Reinhold, Chief Security Officer, Everbridge in an exclusive conversation with Rajneesh De, Consulting Editor, APAC News Network

by APAC Media
January 18, 2023
in Exclusive
Reading Time: 3 mins read
Summarize with:

The past two years or so has been a wake-up call for business leaders and security professionals all around the globe, but not more so than the APAC region.

With critical events—from the pandemic, war, severe weather, cyber-attacks, labour shortages, terrorist threats, supply chain disruptions, and civil unrest affecting most of the regions, many organisations’ have accentuated the need to be more resilient.

According to ZDnet, APAC is the most targeted region in 2021, taking on one in four cybersecurity attacks globally. APAC region is also 4x more prone to natural disasters than the rest of the region. Leaders need to ask themselves – Is my organisation resilient in the face of future disruptions – no matter what they are?

Creating organisational resilience is imperative to protect your people, infrastructure, and business. But how do you achieve this? How do you get started? If the disruption of 2020 and 2021 has shown us anything, it’s the unbreakable relationship between resilience and technology, and its power in allowing organisations to respond, adapt and grow safely and securely.

Everbridge looks at how businesses can build operational resilience in the face of disruption? tackling these burning questions:

  1. What is the future of resilience and how does it differ from past strategies?
  2. What are the biggest challenges companies face in building operational resilience and maintaining business continuity?
  3. To what extent can businesses be proactive in preparing for a crisis?

They help organizations create a culture of resiliency and allow you to put plans in place to help you and your organisation tackle any critical event head on.

Everbridge was founded in 2002 in the aftermath of the tragic events of 9/11 with the mission of helping to keep people safe amid critical situations. We initially focused on building out the industry’s most reliable and scalable notification engine, backed with redundancies in SMS and other message delivery capabilities, and with very fast execution, to ensure messages are received without fail when life safety is at risk. This high bar has provided us with an extremely reliable underlying infrastructure.

Over time we have significantly broadened our capabilities to meet customer needs and today we provide a Critical Event Management platform that helps organizations manage the full lifecycle of a critical event: Assess risks and determine which are relevant to your assets and people; Locate mobile and traveling employees, as well as responders, who are near or traveling to areas of risk; Act to automate standard operating procedures to launch and manage incident response; and Analyze performance to identify bottlenecks and improve response for subsequent events.

Our Critical Event Management solutions are used by 6,100+ global organizations to keep people safe and avoid and/or lessen disruption to operations when such events as severe weather, workplace violence, active shooters, terrorism, IT and power outages, environmental spills, brand attacks on social media, product recalls, and medical emergencies occur.

We help our customers to protect over 2 billion people globally and to improve the resiliency of the operations of many of the leading companies in the world. Using our Critical Event Management platform they are able to:

  • Decrease the cycle times to identify threats, determine which assets and people are at risk, and initiate action
  • Proactively take actions such as re-routing people or adjusting supply chains to avoid safety risks or production/service disruptions
  • Provide a common operating environment to their teams to break down silos of information and engender a unified organizational response to threats
  • Keep all stakeholders informed to speed timely decision making
Summarize with:
Tags: Data PrivacyEverbridgeTracy Reinhold
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