Mumbai: Hello Ujjivan app has won the 13th Aegis Graham Bell Awards (AGBA) in the “Innovation in Consumer Tech” category. The thirteenth edition of the prize is an initiative of Aegis School of Data Science, backed by the Ministry of Electronics and Information Technology; NITI Aayog, and Skill India to foster an innovative culture in India.
Hello Ujjivan, is the first mobile banking app in India that enables speech, visual, and vernacular features to give bank’s MicroBanking and Rural customers access to banking financial services who have limited reading and writing abilities. The app has intuitive AI and machine learning capabilities, to enable customers to transact conveniently and safely in the language of their choice.
Ittira Davis, MD and CEO of Ujjivan SFB, said on the victory “This win is an outcome of our efforts in providing innovative yet simple solutions to our bank’s customers. This complements the digital and financial inclusion strategy as part of our mass market outreach. Hello Ujjivan empowers our customers to take the first step to adopt the digital banking platform. We are confident that they will immensely benefit as we add more services to the platform, to enable them to benefit from the comprehensive set of benefits we currently offer.”
‘Hello Ujjivan’ is the outcome of the psychographic research undertaken with the bank’s MicroBanking and Rural customers and employees. Customers and employees chose to access leisure and social media platforms through mobile as they are designed as per the behavioral traits of the Indian masses. Banking, e-commerce, and healthcare services platforms are predominantly built on western design principles, which are foreign to a significant portion of the Indian population. Mobile users entering the world of the internet for the first time are quite wary of committing errors that could lose their hard-earned savings. The need of the hour was to provide an app that mimicked their current social media behavior while making banking safe and convenient.
