Guwahati: Amazon India is expanding its consumer awareness campaign, Mission GraHAQ, to the North Eastern states. It will leverage the power of radio for this phase of Mission GraHAQ. Amazon will produce interactive radio programs that will be broadcasted thrice a week on All India Radio’s (AIR) 29 radio stations in the North East region in nine local languages most spoken across the region. Amazon aims to proactively inform and educate consumers in Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim and Tripura about safe online shopping and reiterate its commitment to protect consumers from malefactors.
“I commend Amazon India for its proactive initiatives aimed at enhancing consumer awareness regarding their rights and safety in the realm of online shopping. Utilizing radio broadcasts and delivering messages in local languages will empower consumers to fully comprehend the nuances of online shopping,” asserted Rohit Kumar Singh, Secretary – Ministry of Consumer Affairs, Food And Public Distribution, said.
The three-month long campaign was launched on All India Radio on Oct. 31 throughout the North East region. The radio spots will be aired in Hindi, Bengali, Assamese, Nagamese, Garo, Khasi, Nepali, Manipuri and Mizo. Amazon and AIR will broadcast radio spots each week, covering various themes such as consumer rights, choice, redressal mechanisms available to them, as well as safe online shopping.
