Mumbai: Hakuhodo has announced the appointment of Shweta Sharma as the CEO of the newly established division. The company has also launched its Data Labs in India, marking a significant expansion in its data-driven marketing capabilities in the region.
Hakuhodo’s Data Labs aim to enhance the agency’s ability to deliver personalized and effective marketing solutions by leveraging advanced data analytics and insights. The labs will focus on integrating data science with creative strategy to drive more targeted and impactful campaigns for clients across various sectors.
Shweta Sharma, who has been a part of the Hakuhodo network for several years, brings extensive experience in data analytics, digital marketing, and strategic planning. As CEO, she will lead the Data Labs’ operations in India, driving innovation and ensuring that clients benefit from the latest advancements in data-driven marketing. The establishment of Data Labs in India aligns with Hakuhodo’s global strategy to enhance its digital and data capabilities, responding to the increasing demand for more measurable and results-oriented marketing solutions. This move is expected to strengthen Hakuhodo’s position in the Indian market, offering clients a competitive edge through data-centric approaches.
The new Data Labs will work closely with Hakuhodo’s existing teams to integrate data insights into the creative process, enabling more precise targeting and improving overall campaign effectiveness.
