Mumbai: Pidilite Industries, a leading player in the adhesives and industrial chemicals sector, has announced the appointment of Sandeep Tanwani as its new Chief Marketing Officer (CMO). Tanwani brings with him over 20 years of extensive experience in sales, marketing, and business transformation across diverse industries. In his new role, he will report directly to Bharat Puri, Managing Director of Pidilite Industries, and will take over from Manish Dubey, who has been elevated to Chief Business Officer of the Fevicol division within the company.
Tanwani’s career spans leadership roles in multinational corporations. Prior to joining Pidilite, he served as Vice President for Unilever Professional and Homecare Transformation for South Asia at Hindustan Unilever Limited (HUL). During his tenure, he successfully established a B2B solutions business model and drove go-to-market strategies that combined innovation with execution excellence. Notably, he led a startup initiative within Unilever’s ecosystem, where he integrated marketing, R&D, supply chain, and customer engagement to deliver advanced solutions tailored for business operators. Before HUL, Tanwani worked with Reliance Industries Limited for five years, contributing to strategic growth initiatives. His expertise spans category strategy, brand portfolio building, profit and loss (P&L) management, innovation, and international marketing.
Tanwani’s educational background includes a bachelor’s degree in Instrumentation and Control Engineering from Gujarat University and a Postgraduate Diploma in Business Management from XLRI Jamshedpur, one of India’s premier management institutes.
Pidilite expects Tanwani to play a pivotal role in driving its marketing agenda, further strengthening its brand leadership and innovation in the industry.
