New Delhi: DigiHaat, a buyer app launched by Nirmit Bharat, a fully owned subsidiary of the Open Network for Digital Commerce (ONDC) Network, has announced the appointment of Rahul Vij as its new Chief Operating Officer (COO).
Rahul brings 15 years of extensive experience in sales, marketing, and driving organizational growth and efficiency. Before joining DigiHaat, he served as Vice President (Business) at ONDC. He has also held leadership roles at prominent organizations, including MagicPin, Reckitt, and Amazon India, where he served as Vice President, Zonal Manager, and Marketing Manager. His contributions in these roles have consistently delivered impactful strategies, scaling operations, and unlocking business potential to achieve sustained success.
Kirshan Agarwal, Director of DigiHaat, expressed confidence in Rahul’s ability to promote a more convenient and accessible user experience for consumers. He highlighted Rahul’s potential to play a critical role in redefining the digital commerce landscape in India and empowering users to navigate e-commerce with ease.
Rahul emphasized his enthusiasm for joining DigiHaat and acknowledged the company’s significant progress in the digital commerce sector. He stated his intent to contribute to the company’s growth by building a resilient and efficient ecosystem that delivers value to customers and stakeholders.
The appointment comes as DigiHaat strengthens its efforts to enhance its digital commerce offerings. With Rahul’s leadership, the company aims to drive innovation, operational efficiency, and customer-centric solutions, further solidifying its position as a leading player in India’s e-commerce sector.
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