This initiative actively encourages couples to work together in the same organisation, challenging the long-standing perception that personal relationships and professional environments should remain separate.
Honasa Consumer Limited, is redefining workplace norms with its pioneering ‘Couples Welcome’ policy. This initiative actively encourages couples to work together in the same organisation, challenging the long-standing perception that personal relationships and professional environments should remain separate. By doing so, Honasa is advocating for a more progressive and inclusive work culture. With this policy, Honasa wants to bring a change that professional and personal lives can coexist harmoniously.
Announced by Co-founders Ghazal and Varun Alagh, who started Mamaearth together, the policy is inspired by their own journey and aims to normalise and recognize the value of professional partnerships between couples.
Announcing the policy, Varun Alagh, Co-Founder & CEO and Ghazal Alagh, Co-Founder & Chief Innovation Officer, Honasa Consumer Limited shared, “We’ve seen time and again that when couples work together, incredible things happen. We have firsthand experience of how mutual trust, aligned vision, and shared passion fuel both business success and personal growth. At Honasa, we already have couples contributing significantly to our brand’s success. We believe it’s time to challenge the outdated notion that couples shouldn’t work together. Through this policy, we’re not just embracing change within Honasa but also urging the industry to rethink this archaic rule. Talent, collaboration, and shared ambition should take center stage. We hope this initiative sparks a larger industry conversation – one that challenges biases and encourages workplaces where couples can thrive together, just as we have.”
Ghazal and Varun Alagh started Mamaearth in 2016 when they couldn’t find natural toxin free baby products in the market for their child. What began as a personal mission has since grown into Honasa Consumer Ltd., a house of brands that includes The Derma Co., Dr. Sheth’s, Aqualogica, BBlunt, and Staze Beauty. With this policy, Honasa is fostering a workplace where talent, teamwork, and shared aspirations are celebrated, paving the way for a future where corporate culture embraces, rather than excludes, professional partnerships.
