Bengaluru, May 26(CXO Media): Meesho will leverage Google Cloud’s unified stack to enhance its data and AI-led operations.
This collaboration will support the performance and scale necessary for Meesho’s growing ecosystem of 961,000 sellers and 264 million users nationwide.
Meesho’s generative AI shopping assistant, Vaani, has been built with support from Google’s Gemini family of models.
Vaani is targeted especially at users in Tier-2 and Tier-3 cities who prefer voice over typing. It allows shoppers to discover products, ask questions, and navigate the platform through natural conversation in both Hindi and English.
Vaani interprets voice commands and on-screen context to provide a helpful, shopkeeper-like experience. The assistant has already seen rapid adoption, with over 1.5 million users engaging with the tool in its debut month.
Early data indicates that users interacting with Vaani experience a 22% higher conversion rate and are less likely to return or cancel orders, driven by a clearer understanding of the products they purchase.
Meesho and Google Cloud are now collaborating to scale Vaani’s capacity tenfold, deepening the assistant’s multilingual and multimodal capabilities to ensure this intuitive, voice-first experience reaches hundreds of millions of users across India’s most diverse regions.
Meesho can now instantly expand its computing power to handle 3 times its normal traffic during peak surges. This ensures the platform remains steady and responsive even when millions of users are shopping simultaneously.
For the everyday shopper, this technical shift manifests as a frictionless journey. A user in a Tier-2 or Tier-3 city, shopping on a budget smartphone or a fluctuating mobile network, will find pages load quickly and checkouts are efficient.
This ensures that during critical holiday sales, the experience remains consistent for every user, regardless of their location or device. In fact, Meesho’s Mega Blockbuster Sale 2025 event saw ~2 billion visits, ~117 million browsing hours, and ~52,000 active users per minute.
“At Meesho, our technology approach has always been grounded in the realities of building for Bharat at scale. AI has been central to how we solve for this complexity across the platform. Our partnership with Google Cloud allows us to further strengthen our data and infrastructure backbone, and extend these capabilities more seamlessly across critical parts of the ecosystem,” remarks Sanjeev Barnwal, Wholetime Director and Chief Technology Officer at Meesho.
“The shift toward agentic AI represents a fundamental evolution in retail, where the focus moves from simple transactions to proactive, intelligent assistance. By leveraging Google Cloud’s unified AI stack, Meesho is strengthening its ability to serve a massive, diverse marketplace with incredible precision,” adds Sashi Sreedharan, Managing Director, Google Cloud India.
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