Chennai, June 12(CXO Media): Bunjy Digital has appointed Shilpa Viswanath as its Chief Executive Officer as the Chennai-based marketing agency looks to expand its operations and strengthen its AI-led marketing capabilities.
She brings more than two decades of experience in brand strategy, advertising, content, media, and integrated marketing. She has previously worked with Microsoft Advertising India and has spent over a decade leading agency operations across both B2B and B2C segments.
Focus On AI And Integrated Marketing
The company has been investing in artificial intelligence across audience analytics, content creation workflows, and campaign optimization. It has also integrated AI into its Launchpad program, which supports startups with go-to-market planning and marketing execution.
The appointment reflects the growing role of technology and automation in the marketing sector, where agencies are increasingly combining creative services with data-driven decision-making.
Commenting on her new role, she said the future of marketing will be shaped by the integration of creativity and technology, adding that she aims to help the company build stronger digital and technology-led capabilities.
Founded by Priya Goutham and Keerthana Chandrasekaran, Bunjy Digital operates from IIT Madras Research Park and provides brand, content, performance, and digital marketing services to enterprises and startups.
