New Delhi, Oct 1(APAC Media): SAP Concur India has appointed Sanjay Chaudhary as Senior Marketing Director and Head of Marketing.
Sanjay Chaudhary To Lead SAP Concur Marketing
Chaudhary will lead marketing operations for SAP Concur India, including marketing strategy, demand generation and growth initiatives. His role will focus on strengthening the company’s engagement with businesses using travel, expense and spend management solutions.
The appointment adds to SAP Concur India’s leadership team as businesses continue to adopt digital tools to manage corporate travel and expenses. SAP Concur provides software for business travel, expense management and related processes.
Experience Across SAP, Oracle And B2B Marketing
Chaudhary has experience across B2B marketing, demand generation, enterprise marketing and strategic communications. Before taking up the new role, he worked with SAP and handled marketing for its Finance and Spend Management business in the Indian subcontinent.
His previous roles include leadership positions at Intellect Design Arena, Lentra and Oracle. Earlier in his career, he worked with American Express, Vaishnavi, Good Relations and MelCole, where he handled marketing, communications, public affairs and strategic programmes.
At SAP Concur India, Chaudhary will be responsible for developing the marketing strategy and demand-generation programmes for the business. His appointment comes as enterprise companies in India increasingly use technology to manage business travel, employee expenses and corporate spending.
