Gurugram: Paras Healthcare has unveiled its new brand identity campaign along with the launch of its new logo which reflects the commitment to building a healthy Bharat. Paras Healthcare is now renamed ‘Paras Health’.
As part of the new initiative, Paras Health has also announced its entry into a new vertical of laboratories, Paras Labs for patients’ clinical testing needs
Paras Health’s new visual identity emphasises its 4 brand values – Compassion, Accessibility, Affordability and Quality that converge to make its vision a reality for all Bhartiyas.
As part of the new initiative, Paras Health has also announced its entry into a new vertical of laboratories, Paras Labs for patients’ clinical testing needs.
The company is a network of 6 hospitals in Northern India that operates 1500 beds as of date. The chain, which started with its first hospital in Gurugram in 2006, has expanded to Patna, Darbhanga, Udaipur, Panchkula, Ranchi and now extending itself to Srinagar & Kanpur. These additions will provide and streamline services providing support to patients. Additionally, Electronic Medical Records (EMR) and Digital Care Touchpoints will be implemented which will allow patients to access key services from the comfort of their own homes. Digital patient records will be maintained by Paras Health allowing tailored treatments and care for its patients.
Paras Health will add around 5000 beds by FY 2028 through organic and inorganic expansion. The committed expansion pipeline of 2,000 + beds will be met through expansion at Kanpur, Srinagar, and Panchkula.
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