Mumbai: AU Small Finance Bank has implemented a digital customer onboarding solution for the vehicle loan customers of the Bank in collaboration with Salesforce. Leveraging Salesforce, AU SFB will create a fully digitized solution tailored to cater to the requirements of relationship officers and business managers. With this association, the bank will bring together the entire customer journey of credit and operations on a single platform. This will enable them to expedite Turnaround Time (TAT) and acquire customers across various digital channels. The bank is utilizing Salesforce to harness its existing API stack, reduce manual data entry, and streamline data validation.
This initiative involves streamlining processes for underwriting credit decisions, verifying data and documents, and delivering real-time dashboards for users, facilitating a smooth transition to a paperless workflow. The collaboration also strives to introduce new features and policies, as well as overcome challenges.
Bhaskar Karkera, Head of Retail Assets at AU Small Finance Bank, expressed, “We are delighted to welcome Salesforce as our partner in digitizing customers’ journeys for vehicle loans, one of our oldest and most robust products. At AU SFB, customer centricity is at the core of all our efforts, and our collaboration with Salesforce further strengthens that commitment.”
