New Delhi: Rajeev Singh has been named India Head – Corporates for SAP India, Sri Lanka, and Bangladesh, effective January 2025. With over 20 years of experience in business strategy and digital transformation, Singh will now lead SAP’s corporate business operations in one of its key growth markets.
Focus on Corporate Growth Strategy
In his new role, Singh will drive SAP’s corporate business strategy and strengthen the company’s position in the enterprise solutions market across the region. His responsibilities include overseeing growth initiatives and advancing SAP’s digital transformation efforts to cater to corporate clients.
Track Record of Leadership
Before this appointment, Singh served as Vice President & Business Head for SAP’s Midmarket & Emerging Business in the Indian subcontinent. During his tenure, SAP expanded its business 4.5 times in three years, highlighting his ability to deliver impactful growth strategies. Singh also previously led SAP’s Utilities, Energy, and Public Sector vertical, earning the “APJ Distinguished Leader of the Year” award in 2020.
Singh’s leadership background includes a stint at Oracle, where he was instrumental in advancing the HCM Cloud Applications business in North India. This diverse experience equips him to handle SAP’s corporate operations in a region marked by high competition in enterprise solutions.
Strategic Direction for SAP
As Singh steps into this leadership role, his focus will be on building SAP’s corporate strategy while driving long-term growth across India, Sri Lanka, and Bangladesh. The appointment signals SAP’s intent to bolster its market position in South Asia through strong leadership and targeted strategies.
Singh’s extensive experience in managing diverse teams and executing large-scale projects positions him to contribute significantly to SAP’s regional goals.
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