New Delhi: India’s major telecom operators Airtel, Jio and Vi are set to launch a built-in caller ID feature to help users identify callers without relying on third-party apps.
The initiative, known as Calling Name Presentation (CNAP), aims to tackle the growing problem of spam and fraudulent calls by displaying the caller’s name directly on mobile screens.
How the Built-In Caller ID Works
Unlike third-party apps that crowdsource caller information, the CNAP system will fetch caller details from telecom records, making identification more reliable. This approach is expected to reduce the risk of fake identities used in scams.
To support this technology, Airtel, Jio and Vi are working with tech vendors, including HP, Dell, Ericsson and Nokia, to integrate the necessary infrastructure. Telecom providers have already begun acquiring specialized equipment to deploy CNAP across their networks.
Trial Phase and Nationwide Rollout
The new caller ID system has been tested in select regions to assess its performance and accuracy. A phased rollout will follow, ensuring a smooth transition for users.
The initiative aligns with the Telecom Regulatory Authority of India’s (TRAI) efforts to combat spam calls through stricter regulations. By embedding caller identification within telecom networks, operators aim to enhance security and reduce dependence on third-party apps.
Impact on Users and the Telecom Sector
With spam and scam calls increasing, the built-in caller ID could provide mobile users with better transparency and security. While the effectiveness of the system will depend on its implementation, this move marks a shift in how telecom operators handle caller verification.
As the rollout progresses, its impact on reducing fraudulent activities and improving user trust in telecom networks will become clearer.
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