New Delhi: DSP becomes one of the first mutual fund houses to integrate with ONDC to improve last-mile investment access.
DSP Asset Managers has partnered with fintech firm Cybrilla to offer mutual fund services on the Open Network for Digital Commerce (ONDC), becoming one of the early movers in the mutual fund segment to use the government-backed open network.
The integration is part of a broader effort to increase mutual fund accessibility, particularly among underserved and first-time investors in smaller towns and rural regions. ONDC, an initiative of the Ministry of Commerce and Industry, aims to decentralize digital commerce and expand financial services distribution beyond traditional platforms.
The ONDC Network’s financial services arm is focused on addressing gaps in access to formal financial systems. By enabling mutual fund distribution through a decentralized model, the network allows local distributors, digital apps, and fintech startups to offer low-ticket investment products.
DSP’s onboarding opens the possibility for newer investment formats such as daily SIPs and micro-goal-based investments. According to the company, the lower operating costs on ONDC including waived KYC and payment gateway charges could support more inclusive participation from small-scale distributors and investors.
This partnership marks a shift from centralized fund distribution to a more democratized model. Cybrilla, which provides the backend infrastructure for the mutual fund offering, believes that ONDC can change how financial products are discovered and used, particularly by people outside urban financial ecosystems.
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