New Relic has unified telemetry, context, and intelligence in a single platform. In an exclusive conversation with CXO Media and APAC Media, Ved Antani, SVP, Engineering & MD, Hyderabad Innovation Centre, New Relic explains to Bhavya Bagga, Business Reporter – Corporate & Leadership how this has eliminated blind spots and enabled a proactive approach to observability.
New Relic has evolved significantly in recent years. Could you walk us through the company’s current portfolio, highlighting key products, services, and innovations that are shaping the future of observability?
New Relic has evolved into an intelligent observability platform designed to help businesses build a more reliable digital ecosystem. In today’s enterprise, the sheer volume of tools, manual workflows, and disconnected systems can easily get in the way of performance. Constantly switching between tools costs time, causes errors, and slows down decision-making.
The New Relic platform unifies telemetry data and connects the dots across an entire digital estate. It helps teams move from being reactive to proactive, while reducing costs, delivering more value and improving business uptime.
Our technology is designed to create the best digital experiences, facilitate engineering excellence, and maintain business uptime. Unlike traditional platforms, we extend and integrate business-critical observability insights directly into the tools teams already know and love, whether that’s GitHub Copilot, Amazon Q Business, ServiceNow, or Gemini Code Assist. With an open ecosystem powered by natural language APIs, teams can automate research and streamline complex tasks across these systems, turning data silos into data insights that can be actioned.
Our platform also powers new innovations like Transaction 360 (the industry’s first intelligent transaction monitoring solution), Cloud Cost Intelligence (for optimized cloud spend), and Streaming Video & Ads Intelligence (for better streaming media performance). With the proactive intelligent observability capabilities, we are helping businesses of all sizes improve application reliability and gain an edge in the existing competitive landscape.
What are the key components of New Relic’s Go-To-Market (GTM) strategy, and what major strategic initiatives are you focusing on to expand market reach and customer adoption?
At New Relic, our GTM strategy is built around solving the most pressing challenges faced by our customers. A key focus is driving advancements in intelligent observability, particularly through the evolution of our APM 360 offering and the integration of AI across all of our solutions. AI has fundamentally transformed observability, from automating code development to enhancing DevOps workflows, and we are committed to being at the forefront of this shift; embedding AI into all aspects of site reliability engineering (SRE) workflows.
Recent initiatives have included proactive integrations with platforms like GitHub, ServiceNow, and Gemini, which ensures that our customers can seamlessly harness cutting-edge capabilities. Looking ahead, we see autonomous, AI-driven workflows as redefining SRE practices. Our strategic direction is to lead this transformation by enabling more efficient, intelligent, and innovative operations for our customers.
How is New Relic’s partner ecosystem structured, and what role do partnerships play in driving growth, innovation, and customer success?
Channel partners are integral to our work. They drive innovation and growth by connecting us with customers who are looking to prevent disruptions, maximize value, and control costs with AI-driven solutions. We recently enhanced our partner program after recognizing the important role partners play in bridging the observability gap within enterprises.
The updated program brings stronger incentives to grow revenue, along with exclusive benefits, certifications, and access to dedicated resources. We’re fully committed to our partners, and to supporting their unique go-to-market plans through joint marketing, sales enablement, and industry-focused initiatives. They also have a dedicated support team to guide them with the right expertise at every stage.
The appointment of Larissa Crandall as Channel Chief, GVP of Partners and Alliances, was a strategic choice to make this journey even smoother. The company has also invested in new tech platforms, including PRM and CPQ, to streamline processes and help partners sell more efficiently.
New Relic’s open partner ecosystem makes it easier to bring agentic AI use cases to life, and integrates observability into the tools and platforms customers already rely on. The idea here is simple: when we connect our observability platform with the tools customers already use, we deliver more value, faster. To build on that, we offer focused training in AI, observability, and cloud, so our partners are well-prepared to help customers solve real business problems.
In a competitive observability landscape, how does New Relic differentiate itself from other major players such as Datadog, Dynatrace, or Splunk, especially when it comes to AI-driven capabilities?
One of New Relic’s biggest differentiators is how we unify telemetry, context, and intelligence in a single platform. New Relic brings together siloed data and offers one-click log visibility from all errors, distributed traces and Kubernetes clusters, eliminating blind spots and enabling a proactive approach to observability.
We have also doubled down on agentic AI, partnering with Amazon Q, GitHub Copilot, Google Gemini, and ServiceNow to bring observability insights directly into the tools used by developers, IT teams, and support teams. These integrations deliver real-time intelligent recommendations and automate tasks like ticket resolution and code optimization, all through the tools teams use.
We are also the first observability platform to integrate with DeepSeek, giving customers broad visibility across the AI stack for applications built with DeepSeek. This helps optimize costs, ensure compliance with security requirements, and makes AI more accessible, ultimately accelerating innovation.
In addition, unlike our competitors, we offer a transparent, usage-based pricing model, which further sets us apart in the market.
Can you share insights into any new product launches, services, or business strategies New Relic is introducing to address the evolving needs of customers in today’s digital economy?
Today, customers rely on websites and mobile apps for most of their purchases. They expect instant transactions and a seamless experience. Even minor errors, like slow load times, can drive them to switch brands without a second thought. That is why we are focused on enhancing our offerings to help businesses deliver smooth, uninterrupted experiences by proactively identifying and resolving issues across their digital estate.
To address these challenges, we’ve expanded our focus on the agent ecosystem and strengthened our existing agentic integrations. We complement ITSM and SDLC tools by providing agentic AI integrations that directly integrate observability data and intelligent recommendations.
We have launched 20+ integrations with our platform, including with ServiceNow, GitHub, and Amazon Q; embedding AI and automation into every layer of our platform. This enables businesses to centralize siloed data, uncover insights, identify gaps, and proactively ensure uptime and exceptional digital experiences across their ecosystem.
With the Hyderabad Innovation Center playing a key role in New Relic’s global operations, how is the India team contributing to product development, innovation, and overall business growth?
We have exceptionally talented teams here in India that are building products independently to add to the New Relic platform. We’ve set it up as a fully autonomous, self-contained unit where product managers, engineers, and UX designers work shoulder-to-shoulder, supported by other business functions.
Many of the customers we work with in finance, automotive, technology, and manufacturing have innovation centers here in India. That is why our centre is ideal for tailored training sessions, hackathons, and events that engage with our customers. It also acts as a local development centre for global companies.
Product managers can meet customers directly, understand the problems they want to solve, and then define, design, and build products specifically for them. They own the entire product lifecycle, right from discovery to execution. This tight feedback loop helps us move faster, innovate better, and deliver stronger outcomes for customers with a presence in India and beyond.
