Discover the roots of success with APAC Media’s Monday Founding Stories
In 2013, Mandeep Manocha and Nakul Kumar set out with a clear mission: to make selling old gadgets simple, transparent, and rewarding. What began as a modest platform for trading used phones soon evolved into something much bigger—India’s leading recommerce and sustainability ecosystem.
The Cashify success story is also the story of how Indian recommerce startups are reshaping consumer behaviour. Cashify identified and solved the biggest pain points—uncertain pricing, lack of trust, and inconvenient selling. By offering instant price quotes, doorstep pickup, and assured payments, it quickly built customer loyalty.
Over time, the platform diversified into smartphone buyback programs for OEMs, refurbished smartphones, repair services, and gadget recycling solutions. Today, Cashify stands as a pioneer in e-waste management and a true leader in the circular economy in India, showing how sustainable startups in India can balance profitability with responsibility.
With the Cashify Founders and Cashify CEO driving this vision, the company has empowered millions to unlock value from old devices while promoting greener choices.
From fixing cracked screens to fueling India’s sustainability movement, Cashify is more than a marketplace, it’s a movement redefining the future.
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