New Delhi, August 17(APAC Media): Dentsu has appointed Saagar Sethi as Chief Business Officer – South Asia, Dentsu, effective September 1, 2026.
Expanded Role At Dentsu
Sethi will take charge of an expanded portfolio covering Investment & Trading, Media Planning & Operations, Performance Practice and Operational Excellence.
He will report to Sujit Vaidya, Chief Financial Officer, with a matrix reporting relationship to Ajay Gupte, Chief Operating Officer.
The new role brings multiple business and operational functions under Sethi as Dentsu continues to align its media, performance and commercial operations across the South Asia market.
Sethi’s Experience
Sethi joined Dentsu in 2022 and has been leading the company’s Investment & Trading business. He has more than 20 years of experience across media, commercial strategy, transformation, procurement and business operations.
Before joining Dentsu, Sethi held senior leadership roles at LG Electronics and Ernst & Young.
Focus On Business Results
The appointment comes as advertisers increasingly look for clearer links between media spending and business performance. Sethi’s expanded portfolio covers functions that play a direct role in planning investments, managing media operations and improving performance.
Harsha Razdan said the Indian market is changing quickly and that clients are increasingly focused on business outcomes. He added that bringing investment, planning, performance and operational excellence under one leadership role would create a more direct connection between media decisions and business growth.
Sethi will formally take charge of the expanded South Asia role on September 1, 2026.
