Key Messages
- GoTo goes beyond a new name and logo; we’re launching the only unified portfolio of communications and IT support tools. Built for SMBs.
- We support our SMBs with 99.99% up-time, a zero-trust approach to security, and products that can be deployed in minutes or hours, not days or weeks.
- Over one billion people and nearly 800K customers have used our products to thrive in a virtually connected and flexible world. We built this with them, for them.
- SMBs have often been overlooked, but we’re making sure that SMBs have access to simple, easy and flexible enterprise-grade tools that can help them thrive and run their business from anywhere.
- The GoTo rebrand, and the LastPass standalone announcement, allow us to further invest in innovation and global expansion for both standalone businesses.
Key Points
- GoTo has nearly 800K customers
- GoTo has over one billion people joining meetings, classes, and webinars through GoTo’s communications products
- GoTo has half a billion connections on the company’s remote access and support tools
- We have over 3,000 employees globally
- GoTo platforms had over 27 billion combined audio minutes in 2021
- According to SMB Group, 54% of SMBs planned to increase tech spending in 2021, and that number only figures to increase as more think about remote work plans
1) What’s the idea behind LogMeIn rebranding into GoTo?
LogMeIn was established to support remote workers. With the businesses increasingly pivoting towards digitalised work culture for the last two years, we felt it is imperative to provide them with robust, agile and flexible remote working solutions that can successfully help them to not only maintain business continuity but to scale as they grow in the new normal. GoTo’s launch goes far beyond a new name and logo. We are launching a simplified product portfolio with a unified experience and two flagship products: The all-new IT management and support product, GoTo Resolve, which unifies our world-class remote access and support solutions into an all-new conversational entry point and ticketing system through a single unified application; and a new unified-communications-as-a-service (UCaaS) GoTo Connect experience, which has the best of our meetings, virtual events and telephony solutions brought together in a unified experience for our users.
This evolution comes after listening to our nearly 800k strong customer base. Their lives and their businesses have been forever changed by the pandemic, and GoTo is committed to empowering these SMB customers. It is helping weather pandemic-induced turbulence to adapt to the new normal with simplicity and ease through its flexible-work tools, while focusing on affordability for those businesses.
2) How do you think GoTo will benefit the Indian Market? How has the adoption of LogMeIn solutions increased during the pandemic?
Currently, the SMB base in India stands at a whopping 75 million, and this number is expected to grow to 105 million in the next five years, with digitalization playing a key role in this growth. Although digitalization is making inroads into most verticals, over 30% of the 75 million SMBs currently operating in India remain untouched or barely touched by digital. Most of these SMBs are in traditional segments like Manufacturing, Retail, NGOs, etc. While many of these segments are witnessing certain digitalization forms, they are far from digital-native SMBs. This clearly is a vast opportunity for technology companies like ours to help the rest with their digital transformation journey.
The unified and simplified GoTo portfolio is ideally suited with the way SMBs across India and the world convene their operations. Our state-of-the-art integrated, easy-to-use and easy-to-manage solutions will also help companies streamline their processes in the new normal while also allowing them to improve and position their portfolio better among organizations by modernizing their communications, collaboration, and IT solutions.
We have users and customers from almost all sectors, including micro-businesses and large enterprises of the country. Many of the leading Global System Integrators in India are using Rescue, our remote tool to support their large employee base and their enterprise customers. With our new brand and new products, we are doubling down on our commitment to support SMBs.
During the pandemic, we witnessed more and more professionals inching towards virtual meetings, conferences, and webinars to maintain business continuity during these turbulent times. As we look forward, we know that a full return to the office is not something that employees want, and we want to make it as easy as possible for IT teams to enable their workers to collaborate and support their teams from wherever they are working. The newly launched GoTo Resolve will be tremendously appealing to the Indian market. It will help customers work from any corner of the world, across any device, securely without any friction.
3) Can you brief me more on Evolution of LogMeIn Business Model with your two new flagship products: GoTo Resolve and GoTo Connect?
We are really excited to have unified our portfolio and launched these two new products with incredible new user experiences. We are streamlining our product portfolio with a brand-new IT management and support tool, GoTo Resolve and a totally new experience for our Unified-communications-as-a-service tool, GoTo Connect. We are also bringing together our support and collaboration products through a single application and admin system.
GoTo Resolve streamlines IT support like never before, unifying GoTo’s world-class remote access, management, and support solutions into an all-new, conversational entry point, and ticketing system. With enterprise-grade zero-trust security, consumer-grade ease of use and the ability to be activated in minutes allowing employees to receive consistent support whether they are in the office or miles away with the ability to meet any user on any device. Best of all, we are giving GoTo Resolve away for free for small businesses that need it most with multiple tiers, including a robust freemium offering.
In addition to it, we announced a new GoTo Connect experience. The company’s UCaaS portfolio has evolved to provide a completely new, comprehensive experience bringing together GoTo’s collaboration solutions in a single unified application. The new GoTo App is now available to all customers, and today includes cloud telephony, meetings, messaging, training and contact center capabilities, with additional features and functionality coming soon.
4) What makes GoTo a unique flagship product?
We are the only vendor that can support SMB’s IT management and communication needs. We combine these critical functions under one company, a unified admin system, and a converging user experience.
In addition, we are hyper-focused on security, reliability and flexibility. With the launch of GoTo Resolve, we are bringing a first-to-market zero-trust approach to our new support tool. When it comes to reliability, we have supported our customers with 99.9% up-time with products that can be deployed in minutes or hours, not days, and even offer tools like GoTo Resolve as freemium solutions that give businesses amazing flexibility.
Finally, we are building for SMBs, but our solutions can scale as businesses grow, and are powerful enough to support Enterprise customers.
5) What is your future roadmap with respect to GoTo as a separate brand?
Targeting the expansion of our operational ambit and domain expertise, we are committed to expanding our portfolio and etching a futuristic and workable WFH model that can enable India’s resolve towards becoming a high technology center. We are exceedingly pleased to have delivered our latest GoTo Resolve product line, which can assist SMB organizations around the globe in streamlining their processes. We are sure that this newest launch will invoke a stupendous reception amongst our users and stakeholders across the country. Riding on the heels of our superior and customized product solutions, we aim to expand our business footprint presence across the country by diving into novel geographies and untapped markets. We are also kick-starting the all-new GoTo Partner Network to strengthen emergent partner ecosystems with additional ways to attract users and increase revenue.
Amid a burgeoning focus, existing as well as new partners can now profit from additional investments in marketing, new integrations, and support for multiple partner types (MSPs, Resellers, and Distributors). The program comprises a formalized tiering model with associated benefits relative to performance to create additional revenue opportunities for providing remote support, endpoint management, and UCaaS and CCaaSproducts to SMBs.
6) Can you share a few points around the Remote Support Portfolio for India?
Our unparalleled Remote support portfolio consists of multiple software tools designed to help IT Help Desks and customer support teams, enabling access to an end-user’s machine or mobile device. The newly launched GoTo Resolve is a new IT management & support (ITSM) product. GoTo Resolve modernizes IT support by bringing together all the tools SMBs need to manage and support employees in a flexible, secure, and conversational way. GoTo Resolve includes a feature-rich free tier, making premium, secure IT management & support accessible to businesses of all sizes. These customised new-age tools offer technicians the capabilities needed to solve issues quickly without physical intervention remotely. Our Remote support tools extend high efficacy and enhanced customer satisfaction by permitting agents to resolve end-users’ technical support problems in a swift, hassle-free and safe manner.
7) Is there any R&D that went behind the Indian market for developing the product?
If yes, can you please discuss the same with me? We have invested significantly in designing cutting-edge technology based on exhaustive research and development in India, to continually enrich our product portfolio and functionality, helping SMBs work effectively in an increasingly remote-working future.
GoTo’s products are fashioned to enable any emergent group of partner firms with new and exciting methods to lure customers and enhance revenue. With an augmented global focus, existing as well as novel partners can now gain from bonus investments across categories like marketing, new integrations, and support for multiple partner types (MSPs, Resellers, and Distributors. Designed for small and mid-size business IT departments yet powerful enough for enterprise customers, GoTo software supports end-users and unified communications and collaboration (UCC) and, IT management and support needs.
Being hyper-focused on security and reliability, we are heralding a first-to-market zero-trust approach for our new support tool. We are democratizing products that have been hitherto inaccessible for SMBs, like contact center capabilities and robust support tools. Moreover, we are also offering an array of freemium product solutions, which can be deployed in minutes or hours to benefit any enterprise.
