Mumbai: Zepto, the quick commerce platform, has announced the appointment of Karan Attri as the Associate Director. He was formerly working at Flipkart as the Senior Manager (Growth). He has also previously served as the Senior Manager (Merch and CRM) at Flipkart. In his new role, Attri will leverage his expertise in brand and category management to contribute to Zepto’s strategic growth and market expansion.
Attri brings more than five years of experience in the Internet and E-Commerce industry across a range of functions including Brand Marketing, Merchandising, Business Development, Customer Experience & CRM. Attri’s tenure at Flipkart saw him play a critical role in building impactful brand strategies and managing high-growth product categories. During this stint, he initiated and built NPS as a charter for Flipkart Plus and SuperCoins. Additionally, he led the CRM for Flipkart Health+. This experience positions him to make significant contributions to Zepto, which is scaling rapidly in the competitive quick-commerce sector.
Zepto, renowned for its ultra-fast grocery delivery services, has been expanding its footprint across India and enhancing its operational capabilities to meet growing consumer demand. Attri’s appointment aligns with Zepto’s ambition to refine its brand positioning and deepen its connection with urban consumers who rely on the platform for everyday essentials.
This move highlights the increasing talent migration from established e-commerce giants to agile quick-commerce startups, reflecting the sector’s robust growth and potential. Attri’s expertise in blending innovation with customer-centric strategies is expected to further propel Zepto’s journey in becoming a household name in the quick-commerce industry.
