New Delhi: Verbatim, the global leader in data storage and technology accessories, has announced an ambitious expansion plan for India, backed by a refreshed brand identity and a diversified product portfolio tailored for today’s connected consumers.
Best known for its dominance in optical media, the company is now expanding its expertise to new product lines, including internal and external SSDs, portable monitors, docking stations, hubs, adapters and GaN chargers. To strengthen its local presence, Verbatim has partnered with key distributors – Myswa Ventures, King Technology, NP Digital Technologies and Specx Systems – to ensure nationwide reach. Kaizen Infoserve Pvt Ltd has been appointed as the authorised warranty support partner for India.
Clive Alberts, Global CEO of Verbatim, emphasised that India is a “critical growth market” for the brand’s future, citing the country’s scale, talent and fast-evolving digital economy as major drivers of opportunity. Rohin Mattoo, General Manager for the Middle East, North Africa & India, said the company aims to merge Verbatim’s legacy of reliability with innovation, focusing on performance-driven, portable and durable tech accessories.
Founded in 1969 in Silicon Valley, Verbatim played a pioneering role in floppy disk and optical media development. Today, the company continues to lead in optical storage while expanding into modern devices designed for mobility and productivity.
Following its 2024 global rebrand, Verbatim’s new visual identity and tagline, “Anywhere. Everyday.”, reflect its renewed commitment to reliability and innovation in consumers’ digital lives. Operating under the EMEA region, Verbatim’s re-entry into India marks a significant chapter in its global growth strategy.
