New Delhi, June 29(APAC Media): Flipkart has revealed the first set of prices for Apple’s latest iPhones ahead of its GOAT Sale, with discounts extending across the iPhone 17 lineup and select older models. The sale begins on July 4, while Flipkart Black and members will get access a day earlier.
The biggest price cut announced so far is for the iPhone 17 Pro Max, which will be available for Rs 1,27,900, down from its launch price of Rs 1,49,900. The iPhone 17 Pro will be offered at Rs 1,12,900, while the standard iPhone 17 will retail at Rs 70,900, reflecting a Rs 12,000 discount.
Alongside smartphone deals, Primebook has announced discounts on its Android-based laptops aimed at students and young digital-first users. During the GOAT Sale, the Primebook 2 Max will be available for Rs 27,317, while the Primebook 2 Pro will retail for Rs 24,990.
The company is also offering an instant bank discount of Rs 2,500 on eligible purchases. Primebook positions its Android-based laptops as affordable computing devices designed for learning, productivity and everyday use.
Latest iPhones See Price Cuts
Flipkart has also reduced the price of the iPhone Air to Rs 95,900 from Rs 1,19,900. The recently introduced iPhone 17e will be available for Rs 60,900, Rs 4,000 lower than its listed price.
Older iPhone models have also been included in the sale. The iPhone 16 is listed at Rs 59,900, while the iPhone 16 Plus will sell for Rs 73,900. Buyers can also purchase the iPhone 16e for Rs 55,900 and the iPhone 15 for Rs 49,900 during the event.
Bank Offers To Further Reduce Prices
Beyond the announced sale prices, Flipkart will provide an additional 10% instant discount on eligible ICICI Bank, Bank of Baroda and HSBC Bank credit card and credit card EMI transactions. These offers will be available subject to the platform’s terms and conditions.
The announcement comes days before Flipkart’s July shopping event begins, signalling aggressive pricing on Apple’s latest smartphones as online retailers continue to compete for premium smartphone buyers during the mid-year sale season.
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