Bengaluru: Lenovo has launched what it claims to be India’s first PC omni channel platform – Lenovo OnDemand. Lenovo India is the first brand in the PC industry to bring this phygital experience for its consumers . This virtual store is an amalgamation of the two major shopping avenues -Lenovo.com and its ~400+ stores across ~200 cities in India. Lenovo Exclusive Stores which can be accessed at store.lenovo.com. Lenovo’s e-commerce platform currently reaches 12000 pincodes and has seen a 2x growth in traffic in the last 6 quarters, and has also seen a 6x growth in revenue.
This platform presents a unified picture of e-commerce and offline retail by integrating the real life stores’ products with digital stores, to create a unique virtual experience for consumers looking for contactless purchase. In this format, Lenovo has Integrated the layout and products from the Lenovo exclusive stores with their ecommerce website – Lenovo.com, and are enabling consumers to purchase via store.lenovo.com.
“Customers today have grown to love shopping online and show comfort in their own digital spaces for most retail experiences. That said, the touch and feel of traditional retail as well as live demos for product services are irreplaceable. This is where the concept of ‘phygital’ enters. We at Lenovo are aiming to provide our customers with an integrated platform as a one-stop-shop. Lenovo OnDemand aims to be a unified platform where retail meets ecommerce”, says Rajesh Thadani, Executive Director-Ecommerce, Lenovo Asia Pacific
Adds Dinesh Nair, Head of Consumer Business, Lenovo India, “Customer consumption behavior patterns have changed significantly over the last two years. Research says that 80% of consumers prefer browsing online but make the final purchase at a physical store. With the new trends emerging, there are various influences and touch points that affect the consumer. There is also a drastic shift in the source of information and consumption for consumers. The pandemic has accelerated the use of online channels for everything from education to shopping! Hence, it is important for brands to adapt to this shift from a multi-channel approach to an omnichannel approach to reach the end users. With the launch of Lenovo OnDemand we aim to provide the customers with a virtual experience that is fast, real time and time saving.”
The Lenovo OnDemand platform offers a hyperlocal experience to consumers where they are shown inventory of the nearest store they select, enabling them to reach out to the store via an intuitive web solution. This digital store is open 24*7 and customers can get the product of their choice delivered at their doorstep within 24 hours or schedule a pickup at their convenience.
This platform also facilitates the future readiness for small retail/partners as they continue to compete & grow in the phygital world. The physical stores also stand to benefit as they get ecommerce capability and access to traffic on Lenovo.com. Lenovo has also invested in extensive training on the Lenovo OnDemand (LOD) system through a dedicated training team & multiple workshops with partners & their staff. The new Retail POS system being implemented as a part of this program will enable real time inventory upload thus making it easier for partners to manage their online stores.
In the first phase this will get rolled out in Bangalore, Chennai and Mumbai. The rest of the metros will follow shortly.
Listen to Rajesh Thadani and Dinesh Nair talk about the dynamics of LenovoOnDemand and the impact of Lenovo’s PC business during the pandemic.
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