Chennai: Aura Air, a publicly listed company with the Tel-Aviv Stock Exchange (TASE), has launched its smart air management platform in India. Aura Air air-purifiers detect, capture, and kill 99.9% of viruses, bacteria, mold and can remove airborne particles as small as 0.3 microns, including allergens and viruses. These IoT-enabled devices connect to a mobile phone and deliver real-time updates on the overall indoor and outdoor Air Quality Index (AQI) based on VOC (Volatile Organic Compounds), CO2 (Carbon Dioxide), CO (Carbon Monoxide), and fine particulate matter levels. Aura Air purifiers have successfully cleared clinical trials confirming their effectiveness against the Corona virus in a study conducted at Sheba Medical Center and the results have been published in the world Journal of Surgery and Surgical Research. Aura Air is also in the process of getting Food and Drug Administration, USA approval.
Founded in 2018 by Eldar Shnaiderman and Aviad Shnaiderman, Aura Air is currently sold in 87 countries and used by marquee brands including the Sheraton, Hilton, CBRE, Subway, Coca-cola, and Audi among others. The Indian Air Purifier Market stood at over $85 million in FY21 and is projected to cross over $500 million by FY27*.
The Aura Air device helps to monitor indoor and outdoor air quality in real-time through its inbuilt sensors. The smart device filters and disinfects air through four stages:
- Pre-filter: Filtering the big particles like dust, pollen, animal hair
- HEPA Ray filter®: The patent pending ray filter consists of 3 unique antibacterial layers
- Sterionizer: Creating pure air with patented technology
- UVC: Kills bacteria, viruses, and parasites
Bharadwaj PV, Managing Director of Aura Air India said, “We believe that Aura Air has entered the Indian market at a very interesting time especially when people understand the need and requirement to invest in a wholistic air purification solution. Our products have been successful in filtering the COVID-19 virus and have been validated in India by NABL accredited laboratories. We are confident that individuals and companies will see value in our product especially as offices have reopened and theatres, malls, and restaurants are now at full capacity. We are expanding in India by creating a network of distributors and partners who are helping us spread the technology of Aura across customers in India.”
Aura Air is priced at ₹37,500 for the base variant. Aura Business (Enterprise solution) is available from a starting price of ₹48,500. Aura Mini is available for ₹13,000.
Discussion about this post